[ IMAGES: Images ON turn off | ACCOUNT: User Status is LOCKED why? ]

Knicks Re-Brand: Media Policy vs Perception of Ownership
Author Thread
EwingsGlass
Posts: 27500
Alba Posts: 2
Joined: 4/29/2005
Member: #893
USA
2/13/2020  5:26 PM
I spend significant time consider the Knicks actions and do believe that the hiring of Steve Stoute can be helpful in changing the perception of the team. Now, when I think "brand" I often think marketing, logos etc. Obviously that matters, but its more clear they want to modify the Knicks perception -- some of which is going to require cleaning house a bit. Hence the Leon Rose hiring (?) and the continued GM and Coaching discussions.

As an avid Knick fan, I don't think the current ownership has ever really reconciled the mistakes they made vis a vis the media when they tried to limit access of reporters that had negative things to say about the Knicks. This goes back over a decade with miscues in their media policy.

https://archives.cjr.org/full_court_press/knicks_media_restriction.php


Compounding that issue is the treatment of a cult icon like Oakley. Right wrong. Legal or Illegal. It is dumb. Anyone who saw the 1993 season loves Oak. And is probably still a Knicks fan based on how that team created an image. I know I have that decade in my mind everytime I think about this team. The last 20 years have been painful. And the game has left that style of hard nosed play behind a bit.

Personally, I would have ownership (i) apologize for their prior media policy and open the gates. Steve Stoute's first job should be to get the Knicks organization ready for this and get the media to say "maybe" to this concept of a rebrand. Doesn't matter who they hire if the media spins it poorly. (ii) find a reason to bring our stars, including Oakley, back into the family. LakerNation is strong. Knicks, not so much. Hell, I'd love to hear Oak's take as a commentator (no joke) on a game or two. See how that goes. (iii) Keep building. I know I am on board with the value add approach. It may be a couple more years before anything comes of it. But at least it looks like there is a plan.

I don't think Stoute's comments about coaching were so out of line. Miller has the title interim coach. That means that nothing is official. They should be looking at all available options.

You know I gonna spin wit it
AUTOADVERT
TLover
Posts: 21066
Alba Posts: 0
Joined: 2/12/2003
Member: #381
USA
2/13/2020  5:55 PM
Freak’n joke.. the hiring of this empty suit Stoute is embarrassing. It’s patronizing & insulting to all Knicks fans from all walks of life. Spending my $ as a season ticket holder feels like throwing $ in a dumpster then lighting it on fire. Yes I know I can disavow the Knicks (which is close to happening) but like most Knick fans.. rooting for a team since you’re a kid (which was a long time ago) is difficult to let go bc of how great this game of basketball can be. Being a dedicate New Yorker & fan is what most of us are. At the same time, enough is enough! I’m getting too old to invest my time in such a putrid franchise, run by the worst owner in pro sports. Could care less how much $ he spends bc it’s all a write off for a 4 billion dollar plus franchise. I’m done...
CrushAlot
Posts: 59764
Alba Posts: 0
Joined: 7/25/2003
Member: #452
USA
2/13/2020  6:47 PM
Couldn’t the new president change the media policy without needing to hire a branding guru?
I'm tired,I'm tired, I'm so tired right now......Kristaps Porzingis 1/3/18
GustavBahler
Posts: 42797
Alba Posts: 15
Joined: 7/12/2010
Member: #3186

2/13/2020  9:06 PM
Dont believe rebranding an inferior product is a good use of MSG's time and money. Not going to fool anyone.

A successful rebranding wont work without a successful team. Doesnt have to look like a contender, does have to look like a legit team on the rise.

As a Bucs fan living in fla, got to see the Bucs successfully rebrand themselves off the field, because Tony Dungy rebranded the team on the field with HOF defense. It put fans back in the seats, helped get a cutting edge stadium (at the time) get built. And finally cool new uniforms. These things were done as the team was getting better, getting noticed. Not in place of it. Job one is a team worth hyping.

BigDaddyG
Posts: 39876
Alba Posts: 9
Joined: 1/22/2010
Member: #3049

2/13/2020  11:29 PM
CrushAlot wrote:Couldn’t the new president change the media policy without needing to hire a branding guru?

That's the problem. We have a lame duck GM and let's just say, Dolan isn't as magnetic as Mark Cuban. The media department and the rebranding team should work together, but maintain seperate duties. I'll say it again, how many times did we hear Steve Stoute's name when he was with the Nets? We don't have that sort of structure in place.
We at least had someone go out there whose not named Spike Lee. Maybe he needed to be trained better for his appearance, but it's not the end of the world. Hopefully things get sorted out when we get our president. He has a reputation of being talkative to the media.
Always... always remember: Less is less. More is more. More is better and twice as much is good too. Not enough is bad, and too much is never enough except when it's just about right. - The Tick
jrodmc
Posts: 32927
Alba Posts: 50
Joined: 11/24/2004
Member: #805
USA
2/14/2020  10:54 AM
GustavBahler wrote:Dont believe rebranding an inferior product is a good use of MSG's time and money. Not going to fool anyone.

A successful rebranding wont work without a successful team. Doesnt have to look like a contender, does have to look like a legit team on the rise.

As a Bucs fan living in fla, got to see the Bucs successfully rebrand themselves off the field, because Tony Dungy rebranded the team on the field with HOF defense. It put fans back in the seats, helped get a cutting edge stadium (at the time) get built. And finally cool new uniforms. These things were done as the team was getting better, getting noticed. Not in place of it. Job one is a team worth hyping.


+ 1

And having some chucklehead mis-speak by spouting off management decisions in a pathetic effort to sound important doesn't do much for the "branding". Get some players, get buckets, play some actual, consistent D.

The last time I remember anything really positive about "branding" was the "Just don't drive the lane" posters they had with Ewing, Oakley and Mase... or was it the X-Man?

Have a team worth hyping...

Nalod
Posts: 71155
Alba Posts: 155
Joined: 12/24/2003
Member: #508
USA
2/14/2020  11:19 AM    LAST EDITED: 2/14/2020  11:19 AM
Never heard Stoute with Nets because I don't follow them like that.
Might not have even caught his ESPN interview had he not produced that quote.
Did ESPN ever call him to do an interview with the nets? Doubt it. Knicks bring the spotlight and not always for good reasons.
To me this was about not media policy because they always had people for that. It was simple, "Don't speak unless authorized". Is this a "Knick Exclusive" I doubt it.
Guys like Pop have the cred to say what they want. But look at the Shyt Storm Morey caused. His words costs over a hundred million.
This week we learned despite all the losing only the Dallas Cowboys, Yankees, Soccer teams in Barcelona and Madrid, then at no. 5 on the planet are our New York Knicks. The most valuable franchise in the NBA.
https://www.forbes.com/sites/kurtbadenhausen/2019/07/22/the-worlds-50-most-valuable-sports-teams-2019/#2f20cc84283d

Not the most "Winning", and not the "Most successful". Or is it? Jrod is right, Winning is the best way to brand. Selling refrigerator magnets won't get the job done. Selling Danny Whalen replica dolls might!
(I want a vintage Knicks orange top like that!!)
We were all disgusted when Isiah went on Letterman and made light that Don Chaney was likely not going to be around much longer. Isiah bungled it, then tried to hire Mike Fratello who wanted (smartly) more money that even Isiah would pay and in a bind Fratello's agent asked if they would be interested in Lenny Wilkens? That was the extent of the search. Lenny had been retired. Chaney had a team full of expiring contracts and some draft picks for a change. It was pre rebuild and Dolan panicked.

That was then, this is now. Perhaps to the teams faithful fans this shyt does matter. Miller has done his job and earned enough respect to not have this guy under mind him. He handled his response measured and with dignity. Miller will be ok, a division one school looking for a straight up good coach I hope opens up his wallet for him, gives him a nice big house to live in near campus and he has a long and fruitful career IF he is not in our future!
I like this guy!

Dolan can't sell the team. Its likely too much money and the tax ramifications might be intense. If we can just make him disappear. Better yet, Keep praying the team can change its reputation. Dolan does not deserve the praise that will come with it but just remember knicks ever win a chip he gets to keep the trophy! If its in MSG, will knick fans boo him still??? LOL

MS
Posts: 27060
Alba Posts: 0
Joined: 7/28/2004
Member: #724
2/14/2020  11:27 AM
You can't rebrand stupid.

Hard to imagine making this franchise any more of a disgrace, but Stout managed to make it happen. I have never seen a PR / Branding expert go out and say they are firing the current coach. That type of incompetence only exist in NYC. How are you looked at an expert and you go out and do that.

GT2AM
Posts: 20073
Alba Posts: 0
Joined: 2/9/2020
Member: #8847

2/14/2020  1:27 PM
GustavBahler wrote:Dont believe rebranding an inferior product is a good use of MSG's time and money. Not going to fool anyone.

A successful rebranding wont work without a successful team. Doesnt have to look like a contender, does have to look like a legit team on the rise.

As a Bucs fan living in fla, got to see the Bucs successfully rebrand themselves off the field, because Tony Dungy rebranded the team on the field with HOF defense. It put fans back in the seats, helped get a cutting edge stadium (at the time) get built. And finally cool new uniforms. These things were done as the team was getting better, getting noticed. Not in place of it. Job one is a team worth hyping.

I think the job is to show, point out, this, the direction of the team in a positive light. You are already seeing cool commercials with like Barret jamming. So many knick fans have a sour taste in their mouths from previous failures that they can't see whats in front of them in a positive light. We do have a young core. Even if they don't turn out into stars but solid rotation pieces that can surround a star. There is direction that the team has held to for a few years. (And finally got Mills fired because once again he decided to change the plan on the fly and build around Morris.) And after the draft there will be 9 young players (if they bring Dotson back) they drafted. Thats something, a rebuild I think its called. But so many people don't see it, they still call to rip things down and start over. I think the brand guy is to help open peoples eyes to whats here in a positive light with like said commercials and stuff.

EwingsGlass
Posts: 27500
Alba Posts: 2
Joined: 4/29/2005
Member: #893
USA
2/14/2020  1:30 PM
Steve Stoute’s comments are overstated. Recognize for one moment that Miller has the title of “interim coach”. The “interim” in “interim coach” speaks to a limited engagement. It’s not impossible that Miller will be selected. But it wouldn’t be a “firing” either when his “interim” coaching period expires.

For me, this is another instance of the media spinning things in the worst possible way.

You know I gonna spin wit it
dacash
Posts: 21141
Alba Posts: 2
Joined: 10/17/2006
Member: #1179

2/14/2020  1:42 PM
The Knicks don't need rebranding, they are consistently in the top three sports franchises, they don't need for ppl to see them differently. The owner on the other hand is a P.O.S that doesn't know how to relate to ppl.
If ppl say they are not cool then they don't basketball. I just asked my friends who said the knucks need rebranding who Bernard King was, they said a Knicks scorer. But when I told then he only spent three years with the team they could not believe it. Three years and second round exits yet he is a Knicks icon.
Knicks Re-Brand: Media Policy vs Perception of Ownership

©2001-2025 ultimateknicks.comm All rights reserved. About Us.
This site is not affiliated with the NY Knicks or the National Basketball Association in any way.
You may visit the official NY Knicks web site by clicking here.

All times (GMT-05:00) Eastern Time.

Terms of Use and Privacy Policy