Look at Dolan. This guy eventually has done everything fans wanted him to do, always, more or less. This is why it is hard.
Basketball is sometimes very complex, or I can say there are many variables. as fans we mostly do not understand it, (tactics) or do not have enough information to make a good judgement (is this guy actually good or bad for the locker room?) Then we rely the media to tell us the answer.
Some smarts players or FO start to use the media for their own good. Some reporters are always negative to one guy, and always positive to another one. (for example, Phil and Melo) Sooner or later, it turns the team into a public battleground and Dolan at the end will follow the fans.
The maths is simple.
Control the media, and they would give fans some insight or ways to understand the situation. Like triangle is outdated, though they don't understand how it is outdated. It doesn't matter. No one cares. But the idea sells, because the game is changing (truth be told, when did it not? it was always changing. 80s or 90s or 2000s or now) So it must be the proof triangle is outdated.
Then you thus control the fans, and fans will be angry and retweet it and writing posts and blogs. Then opinions will be news, and news will be facts.
When you control the fans, you control the owner, because he is Dolan. He is the guy went to tv interview and said something if I do not honor the contract with Phil, how come anyone would believe me in future then 3 months later he fired him.
Media > fans > Owner
Phil is just like an old general like Eddard Stark who got killed because politics. The game has really passed him by. However, it is not the game of basketball, it is the political one.
At the end, there is a reason everything happened in Knicks. It is not about luck. It is not about Melo or Phil. Names don't mean anything. It is just a way of life.