F500ONE wrote:Kevin Durant could become the highest paid endorser in the NBA if he signs a deal with Under Armour worth approximately $30 million per year.Durant's deal could be worth as much as $325 million over 10 years and include a financial stake in the company.
Durant has been with Nike since coming into the NBA.
How is Kevin Durant able to accomplish this in a small market?
He's one of the faces of the NBA, and small market really doesnt matter, certainly not after folks saw Durant in the NBA finals, every kid and teen on the face of the globe knows who Kevin Durant is. Also being the 2nd best player and could be first real soon also helps.
This deal reminds me of when Nike signing MJ, folks wondered what where they doing as well.
here's the shoes sales...not the apparrel, just shoes....
U.S. Retail Basketball Shoe Sales
LeBron James (Nike): $300 million
Kevin Durant (Nike): $175 million
Kobe Bryant (Nike): $50 million
Derrick Rose (Adidas): $40 million
Carmelo Anthony (Jordan): $30 million
Chris Paul (Jordan): $30 million
John Wall (Adidas): $5 million
Dwight Howard (Adidas): $5 million
Source: SportsOneSource