OasisBU wrote:fishmike wrote:Durant leads the NBA in endorsement dollars. NYC might help a bit in that there are many adverstising firms etc, but I think the extra $$ chances by playing in NY are way overblown.
I think if you become a star in NY it helps, and obviously you will get more exposure here so that is a plus from a marketing standpoint. But if you already have an established brand I'm not sure how much it helps. It is a big stage but most people can't handle it so why risk it if you have a good thing somewhere else?
Where'd you see that? If I had to take a guess, I'd still say the leader is LeBron, maybe Kobe.
Always... always remember: Less is less. More is more. More is better and twice as much is good too. Not enough is bad, and too much is never enough except when it's just about right.
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