Its obvious the ads were paid for in anticipation of Lin playing.

IT was an NBATV broadcast and the ad's stuck anyway.

Was this because of a broadcast to china by NBATV or have some other games also been featuring chinese language advertisements?

While LIn was not playing last nite, I would be curious if the ad's run primarily when he is playing? That would make for more lucrative highlight exposure!

I recall when Hideki Matsui played right field there was permananet ad space on the right field wall.

Lin is not being traded.

I wonder if we'll see Hebrew language Ad's when Amare plays next season!

holfresh wrote:I have no idea what Lin is worth adwise in Asia, But what if the Nets offer Lin 10 mil per??..Do the Garden bosses match this number??

I thought Lin falls in the Arenas rule. The most another team can offer is around 5 Mil I think and the Knicks can offer their full MLE.

Travla wrote:They announced this a few weeks ago. Part of the J. Lin stuff before his injury. There was a big increase of Asian fans. The Knicks were approached and a deal was struck.

Just want to point out that Chinese ads only appeal to Chinese fans and not to other Asian fans. Those two are not interchangeable. I am not saying you think they are but I am seeing it used where someone would think that based on how it's written more and more.

http://www.grantland.com/story/_/id/7764300/what-next-chapter-jeremy-lin-story

If Deron leaves, the Nets should put in an offer on Lin that far exceeds the $5 million annual salary that the Knicks will offer him under the mid-level exception. If Lin signs, the Brooklyn Nets become a worldwide brand. If the Knicks match the offer sheet, they'll be fiscally handicapped through 2016 with a roster that still doesn't make a whole lot of basketball sense. Toronto is paying Jose Calderon about $20 million to be their point guard for the next two years, but they, perhaps more than any other team in the league, need a face for their franchise.