Moonangie wrote:The key difference between this view (i.e., Knicks as "product" with fans as "consumers") has to do with brand affinity: Most of us didn't switch from Coke to Pepsi during the last decade of hoops ignominy because at our core we are fans of the City, the team, the history of the sport. We don't switch teams because we are loyal. If the Knicks were a product with us as consumers, we would all have become Lakers or Celtics fans many years ago.So I don't think it's an apt analogy. We are more like devotees and the Knicks are our cult.
Winning brings in the causual fan. They will jump on the band wagon. Hardcore (pun intended) fans won't jump but they are a small majority in the scheme of things. The swing fan is were the money is. That is where the big numbers are.
Thats What spooked Dolan about Melo. Melo was going for the money.
YEah, I do fear teh Nets. They are not about what you can see. Its what could be coming.
Melo would have blown the Knicks out of the water for the swing fan.
Knicks are not like the Yankees where they have a legacy amung the generations. Mets make the world series its a big buzz cuz its NY and the causual fans piles on the bandwagon.
Melo is a show. Deron williams won't do that.
Knicks HAD to get Melo and it had to much to do about the marketing.
In any event this is were are and what we are dealing with.
Might as well go all in and get Rubio for that matter. Fields and TD for Rubio. Move Chauns to the 2.
Then GIve Bieber season tickets also.