Interesting article.. I did notice his towel was different (only because I have that towel)

http://www.newsday.com/sports/basketball/knicks/the-knicks-fix-1.812055/amar-e-s-towel-1.2519966

TORONTO -- Twenty-one games into the season, with a 12-9 record and nine wins in their last 10 after Sunday's win here over the Raptors has us scrambling for more historical references as to the last time the Knicks had any kind of success like this.

And there's another historic trend worth noting that involves the Knicks and Amar'e Stoudemire, but it's not statistical. This one is a little more tangible. It's also quite plush. And orange and blue.

It's a towel that Stoudemire -- and only Stoudemire -- uses on the Knicks bench for home and away games. While everyone else has those white dishrags the NBA provides each team, Stoudemire has this luxurious one you see pictured here. He wraps it around his neck when he's on the bench and wipes his sweat with it during timeouts.
This towel has some significance. It is a leftover from the playoff era. So it sounds like good karma, right?

Well, truth be told, Stoudemire was issued the towel for other reasons that have little to do with it being a lucky charm. Those NBA towels have the Gatorade logo, which is a primary sponsor of the league. But the Garden has had a longstanding commitment with the Cocoa Cola company which, of course, manufactures Gatorade's rival, Powerade.
Stoudemire's status as a marquee star results in him being photographed not just on the court, but also on the bench. It wouldn't look good if the Garden's highest-paid and most exposed employee was seen with the G logo draped over his shoulders. So a low-level employee came up with a plan to protect the star and, as a result, the Garden's partnership with a major brand.
The Knicks could have just ordered a few white towels without any logos on them for Stoudemire to use, so the fact that this someone -- who wished to remain nameless -- came across one with a little bit of history in it does soften the very corporate reasoning behind the move.

Now if only the rest of the team could enjoy these towels. To do that, they'll have to earn them come April.