Owners enter the league for many reasons. For some, the teams are play things and winning is very important. A winning franchise is also a money maker long term, but it requires investment.
Some owners buy teams as investments. A team that fills the stands does well. WInning does that.
So I think every team wants to win.
Some are just smart about it like San Antionio and Utah. They have kept same coach for many years and kept the same philosphy. Utah has never won but the fans love the team. Utah also manages its cap and rotates its players well. They let Korver walk for example and bring in new blood. They let Boozer walk and got Al Jefferson in his place at a lower cost.
San Antionio Does international players right and has kept a team competitive for a long time. Having Timmy helps but they have kept a good/great team around him. Parker, Ginobli, and others have come with lower draft picks and patience.
No starphuching.
I think owners are a fraternaty but its natural. They own the damn league!!!!! The players have one and its the Union.
There is balance.
Playa, don't fault the owners as if they are not entitled to profits. Teams cost $450million now. Some paid far less but they have invested many times over. Old timey owners can afford greatness as there is no debt. New owners need to find balance. I agree there are too many teams but the owners benefit from new franchises (the split the entry fee) and if a team goes bankrupt (like Texas Rangers) the league keeps it floating then sells it!!!!
But the subset of a superstar collaborative is and can be hurtful to the league and the union. THe Union wants EVERYONES pay to go up. Superstar players want theirs. You have a triad of conflict and the balance is lost.
Its for new mega teams. The celts and Lakers will still garner lots of interest. Knick fans are insufferable and continue to support. Heat fans are fickle but they become Americas new "Homer" team and it makes the league money.
The better the ratings, the better the league!
The Warriors price was $450mil. NBA teams don't come on the market that often.