NBA At 2: How To Lure A Superstar
By: Bill Ingram Last Updated: 3/26/10 1:37 PM ET | 1400 times read
Adjust font size:One of the more amusing ongoing themes this season has been the underlying suggestion that LeBron James, Dwyane Wade or even Kobe Bryant might choose to change teams this offseason. Nearly half of the teams in the NBA have been positioning themselves to make a run at one or more of the elite players who can be free agents this summer, but how realistic is it to believe that an elite player will walk away from a playoff team to join a team that's rebuilding?
Let's take LeBron James, for example. We all know the Cleveland Cavaliers can pay their own free agent more than any other team in the league, and while there are very few players in the NBA who I would consider to be "max" players, LeBron is one of them. Nike's going to pay him regardless of where he plays, and he'll make more playing for the Cavs than he would anywhere else. The only factor left is his desire to win a championship. Is there a team in the NBA more championship-ready than the Cavaliers? GM Danny Ferry has made every move necessary to build a contender around LeBron, and the additions of Shaquille O'Neal and Antawn Jamison may have accomplished that goal. Time will tell. The Cavaliers are the best team in the NBA for the regular season and could win a championship in a couple of months. What possible incentive could there be for LeBron to leave?
The same can be said of Kobe Bryant. The Lakers are the West's best team and they're the defending NBA champions. Kobe is a household name, cashing checks from nearly everyone that matters in the basketball space and poised to possibly win another title. GM Mitch Kupchak has put a brilliant supporting cast around Kobe, so good that the team was able to continue winning while he was out with an injury earlier this season. Like LeBron, Kobe is one of the few true "max" players, and the Lakers will certainly pony up the dough. Kobe Bryant is going nowhere.
What about Dwyane Wade? Wade's situation is a little bit different. Shaquille O'Neal's departure also signaled the end of the HEAT's elite status, and try as he might GM Pat Riley hasn't had a great deal of success is luring top-notch talent to Miami via trade or free agency. The Michael Beasley pick wasn't a disaster, but it wasn't exactly the game-changer a second overall pick is supposed to be. How nice would Brook Lopez, Kevin Love or even Russell Westbrook look in Miami right about now? Still, does Dwyane Wade leave his "max" deal on the table in Miami, where he also gets all the sponsorship money he can possibly eat, to join, say, the Chicago Bulls?
Hardly.
You see, building a championship team isn't just about inking one or two great players. You have to have the right supporting cast in place. If you want to lure LeBron James to New York or Dwyane Wade to Chicago, you better have more than a nostalgic feeling about playing in your home town or the bright lights of Times Square to offer. You better have a head coach and some complementary players who have a proven track record of knowing what it takes to get to the NBA Finals.
If I were trying to lure an elite player to my team, I hire Avery Johnson as my head coach. Then I'd take a long, hard look at Manu Ginobili, Carlos Boozer, Amar'e Stoudemire, Ray Allen and Shaquille O'Neal. This is the pool of players who have been top players on teams that have had a great deal of success over the last few years. Ginobili, O'Neal and Allen are older, but they all have a fundamental understanding of what it takes to win a championship. Ginobili may be the best of the group, as he is still very much in his prime and can be the piece that makes a good team great. Carlos Boozer and Amar'e Stoudemire are easily the two of the top five power forwards in the game, and the Jazz and Suns have been top teams in the West with those two guys in place, respectively.
If I'm Donnie Walsh in New York, I go get Manu and Boozer, add a legit starting point guard like Raymond Felton, and then make my call to Wade. I tell him I have two championship pieces already in place, a solid point guard in the mix, and I'm one piece away from a championship. Wade is going to New York for the money or for the spotlight - he has that and warm weather in Miami. You have to put a solid nucleus in place first. The same reason LeBron and Kobe aren't leaving their current teams is the same reason New York, Chicago, and the LA Clippers don't have a shot as things stand today. They don't have a recent history of winning. They don't have the pieces in place to win right away if an elite player were to join up.
No player is going to leave a max deal on the table in one city to go play somewhere else. There has to be a championship incentive. There is no such incentive anywhere else in the NBA for LeBron James and Kobe Bryant. If you want to lure Wade, who might be willing to listen, you better have an experienced coaches and a great supporting cast in place when you put that call in.
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