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TMS
Posts: 60684
Alba Posts: 617
Joined: 5/11/2004
Member: #674 USA
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Eli Manning won a SB in NY and is not getting the marketing offers that many thought he would have or should have gotten by now. u sure about that? http://www.nj.com/giants/index.ssf/2008/10/new_york_giants_manning_outshi.htmlNew York Giants' Manning outshining Pittsburgh's Roethlisberger when it comes to endorsements by Jenny Vrentas/The Star-Ledger Wednesday October 22, 2008, 10:52 PM Gene J. Puskar/Associated PressPittsburgh QB Ben Roethlisberger doesn't mind having a lower profile than Eli Manning.
Since February, Eli Manning has been dramatized in a Gatorade commercial, glammed-up in a $1,895 Ermenegildo Zegna trench coat for his spread in the September issue of Men's Vogue and had his 6-4 likeness crafted at Madame Tussauds wax museum in Manhattan.
He now regularly buys Toyotas in your living room every Sunday afternoon during the Giants game, playing paper football with and awkwardly chest-bumping a salesman. He has also "chased the dream" and become a two-sport athlete with older brother Peyton by joining the Double Stuf Racing League, chiding the Williams sisters throughout.
Yep, you could say earning the title of Super Bowl MVP at age 27 opens a lot of doors off the field, too.
"Before last year, there were three quarterbacks that stood out (to advertisers): Tom Brady, Peyton Manning and Brett Favre," said Darin David, an account director for the sports division of the Dallas-based agency The Marketing Arm, which brokers endorsement deals. "But Eli has stepped up to the elite group of quarterbacks in a short time."
When the Giants travel to Pittsburgh this weekend, Manning will face another young quarterback who knows what it's like to lead his team to a Super Bowl victory. And a week's worth of relentless comparisons between Manning and Ben Roethlisberger will focus primarily on their statistics. For the record, Roethlisberger has more regular-season victories as a starter (44 to 35), touchdown passes (93 to 85) and yards (12,836 to 12,774).
But there's another quantifiable degree of separation between the 2004 draftees: marketing pull. While Roethlisberger's Super Bowl XL title in his second season made him the toast of the Quarterback Class of 2004 and the NFL's youth movement, Manning's star power now shines much brighter.
This year, Manning will pull in $7 million in endorsements, while Roethlisberger will make just $2.5 million, according to Sports Illustrated's Fortunate 50 list, which ranks the top-earning American athletes. (Roethlisberger's overall ranking of 15th is higher than Manning at 50, but that list measures total earnings. Roethlisberger has already signed a new, long-term contract while Manning's mega-dollar extension is yet to come).
Manning also registers far higher on the Davie Brown Index, an independent measure put out by The Marketing Arm to give companies an idea of which celebrities are best able to influence consumers and brand. This fall, Manning scored a 73.92, just behind Favre (75.52) and Peyton (78.18). Roethlisberger, meanwhile, was scored at 44.48.
"I don't mind where I'm at," Roethlisberger said of the publicity he receives in general. "I don't want to be out there like that."
Being out there is one effect of playing in the New York market, where Manning instantly became a metropolis-wide hero after Super Bowl XLII. Manning benefits, too, from the cachet of his family name. It has also been nearly three years since Roethlisberger earned his ring.
So far, Manning hasn't gone crazy with endorsement opportunities but has kept a pace more befitting him. Peyton, on the other hand, will earn $13 million in endorsements this year, according to the Fortunate 50 list, prompting Eli to joke on ESPN that Jamaican sprinter Usain Bolt "runs like my brother runs to endorsement opportunities."
"I don't think you'll see (Eli) out there as much as his brother," said Bob Dorfman of San Francisco-based ad agency Baker Street Partners, who authors the annual Super Bowl Sports Marketers' scouting report. "I don't think Eli has that personality."
Among the quarterbacks drafted in 2004, though, Manning's appeal is at the head of the class. Of course, neither he nor Roethlisberger thinks much of the usual round of comparisons this week, four and a half years after they were both invited to Madison Square Garden's Green Room.
"They're always going to compare," Manning said. "When we're done playing, they'll probably look at our careers and compare who's done what and what not. But, again, that's nothing for me to get concerned with. I'm trying to win games for the Giants; he's trying to win games for the Steelers. That's all a quarterback can do."
Well, that, and maybe sell a few Toyotas on the side, too.
After 7 years & 40K+ posts, banned by martin for calling Nalod a 'moron'. Awesome.
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