Author | Thread |
playa2
Posts: 34922 Alba Posts: 15 Joined: 5/15/2003 Member: #407 |
![]() Stars take swipe at NBA in new ad campaign NHL team displays banner reading 'The only thing we shave is the ice' The Associated Press Updated: 6:51 p.m. ET Aug 31, 2007 DALLAS - The Dallas Stars dropped the gloves and took a shot at the NBA referee scandal as part of its campaign to sell seats for the 2007-08 season. A billboard near the American Airlines Center, the building the Stars share with the Dallas Mavericks, carries the message: “The only thing we shave is the ice.” The Stars’ “come into the cold” ads didn’t bother Mavericks owner Mark Cuban, according to the Dallas Morning News. “I think it’s hysterical,” Cuban told the newspaper. “Good for them. It’s a fun ad.” The campaign is the creation of the Stars and Austin-based ad agency Door Number 3. The Stars didn’t take a swipe at the NBA without some reservations, Stars president Jim Lites told the newspaper. “It’s edgy. But we’re really good friends with the Mavs. They’re our partners in the building. I think we thought it would be taken the right way,” Lites told the Morning News. © 2007 The Associated Press. All rights reserved. This material may not be http://www.msnbc.msn.com/id/20537658/ ![]() [Edited by - playa2 on 04-09-2007 07:32]
JAMES DOLAN on Isiah : He's a good friend of mine and of the organization and I will continue to solicit his views. He will always have strong ties to me and the team.
|
AUTOADVERT |
CDB
Posts: 20581 Alba Posts: 0 Joined: 6/23/2007 Member: #1583 |
![]() It's kind of funny though.
"I wipe my @ss with your feelings" - Tony Soprano
|
Silverfuel
Posts: 31750 Alba Posts: 3 Joined: 6/27/2002 Member: #268 USA |
![]() Its funny marketing
A journey of a thousand miles begins with a single step.
|