Posted by TrueBlue:
He has to find a way to start promoting the actual Game/Teams/Winning more. I'm not saying he shouldn't market stars because obviously it's proven throughout marketing history personalities sell but to get back the lost audience, they care more about the former. The league needs to show more nationally televised games of rivalry teams. Like the NFL shows the Bears vs Packers, Cowboys vs Redskins, Giants vs Eagles, Raiders vs Chiefs on a big stage no matter how bad those teams suck. The NBA should show any combination of these rivalries at least 1gm a season Lakers vs Celtics, Knicks vs Bulls, Celtics vs Philly, Pistons vs Celtics, Knicks vs Pacers, Knicks vs Heat etc etc instead of putting the Orlando Magic on 5-9 times next season on the schedule for NATV games because they made the playoffs as an 8th seed.
[Edited by - TrueBlue on 06-09-2007 11:06 AM]
The problem is there are no current rivalries. They try to manufacture some, like perhaps Suns vs Mavs, but it's really about the Nash connection. Nobody cares any more about Knicks vs Boston or LA, it's about what you've done for me lately. There was no bigger fan then I during the Knicks bulls rivalry and even for me that has no meaning now. Nowadays any interest I hold in the Bulls is based on their model or rebuild and the trades since Isiah took over.
It's a bit of a paradox because I can understand the desire for parity, I think it's a good idea, but the cost of it is that anyone can win in any given year, and thus long standing powerhouses/rivalries are few and far between. SA is the closest we have to a dynasty and people care bored to tears by them. People liked the LA dynasty because Kobe and Shaq were colorful, and though few will admit it, they loved the high drama of their conflict. Stability and precision seems to count for far less.
Part of the problem in this series is also that so many consider the outcome a foregone conclusion because of SA's dominance. If Cleveland can win some games interest will rise as the series progresses.
It's hard to market teams these days. They try with the Knicks - they call them a "storied franchise" and the garden the Mecca of basketball - but nobody cares, they want to see cool players and good ball. Whoever can give them that is who they'll watch; those who don't are relegated to text book studies.