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MS
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Dolan extends reign of lies
Company line betrays all Knick fans
By BOB RAISSMAN DAILY NEWS SPORTS COLUMNIST
Tuesday, March 13th 2007, 4:00 AM
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Print Email Suggest a Story By gift-wrapping a multiyear extension for Isiah Thomas yesterday, James Dolan again proved he is not a man of his word. It was only nine months ago, on his Madison Square Gulag Network, when Guitar Jimmy promised he would wait until the 2006-07 season ended before making a final decision on the Knicks president/coach's future.
Since many of Dolan's employees - including MSG announcers - are well-paid liars, no one should be surprised by the Garden boss' move. Dolan actually may be looking to expand Thomas' job description. You never know. In Dolan's world, liars are rewarded.
Truth-telling is not a priority.
Still, Dolan did all his alleged broadcasters a favor by making a premature decision on Thomas. By the time tomorrow night rolls around and the Knicks play Toronto, Mike Breen, Walt (Clyde) Frazier, Al Trautwig, or any other Gulag voice, will have the party line well-rehearsed.
The timing of Dolan's decision will not be questioned. Don't expect any of these propaganda masters to wonder if the sight of Thomas being hugged by some of his players Saturday night, after Steve Francis' game-winning three beat the Wiz, made Dolan so squishy inside he just had to lock up his prez/coach.
Or maybe Dolan got so excited about the Knicks sticking a hair follicle into playoff territory he figured the prudent thing was to quickly extend Thomas' contract. With the incredible results Thomas is getting out of the Knicks, half the league is probably sprinting to steal him away from Dolan.
Funny, right? Nonetheless, it would not be surprising to hear something like this coming from one of Dolan's microphone bozos. It is absurd, but that does not matter. All that matters is putting a positive spin on Dolan's decision. What you likely will hear is some of the same tired jive these mouths already have been spouting.
The word "progress" will be applied to individual players (most notably Eddy Curry) and to the team collectively. The word "progress" will be heard over and over again. Then will come the word "hard," as in Clyde saying: "Mike, they play hard for Isiah on a nightly basis. They are splendid in their resiliency."
Reality will be twisted. No talk about a team "improving" in an Eastern Conference that just might be the worst conference in NBA history. No, you won't hear any MSG voice taking a look at the rest of the Knicks' schedule and reasonably predicting 11 of the final 19 games will be tough to win.
The truth only would serve to cloud what will be a night of fantasy. It also will be a night of celebration. For the rest of the season, the voices will not have to worry about damaging what's left of their credibility by following orders and not saying what they really think about the job Thomas has done as a GM/coach.
The spin (MSG voices are not the only ones to use it) is all about ignoring the below-average job Thomas has done as GM. The only thing that matters is overrating the "progress" of a team operating in an environment (created by MSG and some of its "friends" in the media) where the performance bar is set very low.
This is why Thomas got a sweet deal. Only in the land of Dolan would he be able to cash in - big time - without having to make the playoffs. And yet, no matter what toys in Dolan's attic convinced him to secure Thomas for a few more years, he still put himself in a financial box.
If truth were in any supply at MSG, Dolan, or maybe even (Silent) Steve Mills, would say the primary motive for making the playoffs is to raise ticket prices for the 2007-08 season. If the Knicks again fail to make the postseason, how is Dolan going to justify jacking up ticket prices?
Unless, of course, running to extend Thomas before the end of the season is just part of a plan. If the Knicks don't make the playoffs, Dolan has the onions to still raise ticket prices. He can justify the hike by saying: "Buy into our team of young up-and-comers, with Isiah at the controls, or risk missing out on following the Knicks into a bright future."
Dolan has his network stooges to push this nonsense on gullible Knicks fans (some who double as media members). He will be desperate enough to go down this road if Thomas can't get the Knicks into the playoffs.
This is why yesterday, Isiah Thomas picked up another - and more meaningful - title.
Marketing tool.
But on MSG he still will be known as Coach Thomas.
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