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gunsnewing
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1/15/2017  1:41 AM
meloshouldgo wrote:
newyorknewyork wrote:

Americans get ripped off in pharmaceuticals, ripped off in insurance, ripped off in wages, and basically ripped off as a consumer for any product out. But people struggle because "they are lazy & entitled".

http://www.alternet.org/corporate-accountability-and-workplace/corporate-betrayal-america-ripping-public-running-profits

Belittling Us Instead Of Paying Us Back

Instead of paying for their decades of government-supported growth, corporations have nearly stopped paying taxes, leaving payroll deductions and individual income taxes as the main sources of federal revenue.

From 2003 to 2011 total corporate profits more than doubled from $900 billion to almost $2 trillion, but the corporate income tax rate dropped by more than half, from 22.5% to 10%.

On top of this, the most profitable corporations get the biggest subsidies. The Federal Reserve provided more than $16 trillion in welfare assistance to financial institutions and corporations. According to U.S. PIRG and Citizens for Tax Justice, 280 top-earning Fortune 500 companies, which together paid only half of the maximum 35 percent corporate tax rate, received $223 billion in tax subsidies.

What have they been doing with their windfall profits? Anywhere from $2.2 trillion to$3.4 trillion in cash is being held by non-financial corporations, who have chosen to fatten stockholders rather than invest in new production facilities and the employees needed to make them functional. Worse yet, as reported by The Nation, Market Watch, and Business Insider, they've been steadily cutting jobs in order to 'streamline' their operations.

For the employees who remain, average real wages were $17.42 in 2007, down from $19.34 in 1972 (based on 2007 dollars). Wages as a percentage of the economy are at an all-time low.

An Added Insult -- Profits Declared Overseas, But Not in the U.S.

Multinational corporations use the vacuous argument of an excessive U.S. tax rate to defend their tax avoidance, although in reality the U.S. has the third-lowest rate of tax revenue per GDP among all OECD countries.

The biggest tax avoiders are not content to just shirk their tax responsibilities. To sustain the image of profitmaking for their investors, many of them claim hefty worldwide incomes while reporting little or no income in the United States. Pfizer, for example, just declared their fifth straight annual loss in the U.S., despite a five-year income total of over $50 billion.

A review of SEC data reveals more chicanery. In the last two years Citigroup reported $27.8 billion in foreign income, but a $5 billion loss in the United States. Exxon credits the U.S. for 1/3 of its revenue and 40% of its assets, but only 15% of its income. Apple has 2/3 of its employees in the U.S. but claims only 1/3 of its profits as U.S. income.

That video shows the core reason why so many people no longer trust democrats. They have put their own self interest ahead of their voters for too long. Democrats like that guy fight fr our rights only when corporate special interests are not being jeopardized, these lying two faced scum is why I hate the party.

The bolded part just reaffirms what I have been posting here for the last year now. Wages are going down if you factor in the inflation, all the while corporations are raking in profits hand over fist. This is the ultimate proof of trickle down being complete horse$hit. And all I can say to the Trump supporters is you've seen nothing yet on that specific score. If you make less than 170K a year, you just got screwed. The "effective" corporate tax rate in the US is among the lowest when compared to developed countries. And election after election the right wing electorate turns out to vote for more tax breaks for people who will happily take their jobs and move them to China. This ultimately is the paradox of democracy. It's counter intuitive and almost always against self interest.

Millennials are making less than their parents. Can't afford to buy a house like their parents were able to as youngsters. Can't afford more than 1 child. Some are forever in debt. Paying more for education than their parents ever had to with nothing in return. Suck on that

AUTOADVERT
Allanfan20
Posts: 35947
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USA
1/15/2017  8:50 AM
gunsnewing wrote:lol

What?

“Whenever I’m about to do something, I think ‘Would an idiot do that?’ and if they would, I do NOT do that thing.”- Dwight Schrute
holfresh
Posts: 38679
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1/15/2017  10:57 AM
Trump administration is having discussions about removing the press from the White House...
djsunyc
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1/15/2017  12:37 PM
newyorknewyork
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1/15/2017  4:41 PM
holfresh wrote:
newyorknewyork wrote:
holfresh wrote:
newyorknewyork wrote:

Americans get ripped off in pharmaceuticals, ripped off in insurance, ripped off in wages, and basically ripped off as a consumer for any product out. But people struggle because "they are lazy & entitled".

http://www.alternet.org/corporate-accountability-and-workplace/corporate-betrayal-america-ripping-public-running-profits

Belittling Us Instead Of Paying Us Back

Instead of paying for their decades of government-supported growth, corporations have nearly stopped paying taxes, leaving payroll deductions and individual income taxes as the main sources of federal revenue.

From 2003 to 2011 total corporate profits more than doubled from $900 billion to almost $2 trillion, but the corporate income tax rate dropped by more than half, from 22.5% to 10%.

On top of this, the most profitable corporations get the biggest subsidies. The Federal Reserve provided more than $16 trillion in welfare assistance to financial institutions and corporations. According to U.S. PIRG and Citizens for Tax Justice, 280 top-earning Fortune 500 companies, which together paid only half of the maximum 35 percent corporate tax rate, received $223 billion in tax subsidies.

What have they been doing with their windfall profits? Anywhere from $2.2 trillion to$3.4 trillion in cash is being held by non-financial corporations, who have chosen to fatten stockholders rather than invest in new production facilities and the employees needed to make them functional. Worse yet, as reported by The Nation, Market Watch, and Business Insider, they've been steadily cutting jobs in order to 'streamline' their operations.

For the employees who remain, average real wages were $17.42 in 2007, down from $19.34 in 1972 (based on 2007 dollars). Wages as a percentage of the economy are at an all-time low.

An Added Insult -- Profits Declared Overseas, But Not in the U.S.

Multinational corporations use the vacuous argument of an excessive U.S. tax rate to defend their tax avoidance, although in reality the U.S. has the third-lowest rate of tax revenue per GDP among all OECD countries.

The biggest tax avoiders are not content to just shirk their tax responsibilities. To sustain the image of profitmaking for their investors, many of them claim hefty worldwide incomes while reporting little or no income in the United States. Pfizer, for example, just declared their fifth straight annual loss in the U.S., despite a five-year income total of over $50 billion.

A review of SEC data reveals more chicanery. In the last two years Citigroup reported $27.8 billion in foreign income, but a $5 billion loss in the United States. Exxon credits the U.S. for 1/3 of its revenue and 40% of its assets, but only 15% of its income. Apple has 2/3 of its employees in the U.S. but claims only 1/3 of its profits as U.S. income.

The issue just isn't that simple...A lot of these Phama companies are in New Jersey..The are the original makers of these drugs that are now being knocked off as generics in places like Canada and a lot of European Countries...There are no laws in many countries preventing that..So are Corey Booker and Bob Menendez, both from New Jersey, going to allow a Canadian company to lay waste to a Company in his constituency who employs people and pays massive taxes in New Jersey??..You have to be nuts to do that...Bernie Sanders protects the gun lobby in his hood, doesn't he???

The reason for the push of imported drugs is due to pricing. The general conciseness of the public is that its not affordable and are paying way to much. So they created this desire from the public due to their pricing which created Bernie's possible solution of imports. The public unlike corporations aren't trying to just manipulate the laws and the system strictly for profit but out of necessity. Also how did these Pharma companies get the funding to research and develop these drugs? And also why were only the ppl who personally profited off of Pharma vote no if its not logical. Yet there were Republicans who are notorious for being pro big business and way less caring about the American public willing to vote yes.

You have to be able to see both side of the situation and work on an amicable solution...You can't really allow overseas companies to flood the market with drugs they actually stole the recipes from American companies because the public wants it cheaper...Sure drug prices are over priced..But the other way doesn't make it right either...You cant allow a Chinese maker to remake iPhones and sell it to the public because they demand a cheaper prices...I know drugs are more important..If you remove the incentive and profit motive to do research and development then no one will make these drugs...And the government don't help on all drugs..

About a decade ago, whenever there was an earthquakes in Russia, hundreds of buildings would collapse...Why?, no competition to make materials safe and better, to have sound foundations and building materials..Do you really want to take incentive and competition away from drug companies??..Socialism works well as long as there are capitalist countries like to US to steal drug recipes from...That goes for China too..

And Senators aren't suppose to protect Companies and people working in their constituencies...They won't have jobs for long...And how come Bernie don't fold on gun reform???

The amicable solution would be to have more reasonable pricing. Consumer don't just want it cheaper, consumers can't afford it. Pharmaceuticals aren't a luxury such as an Iphone. Pharmaceuticals are a necessity. And there is no reason to believe that there would be no profit to be made especially due to the necessity and demand.

Informative article on the topic though. https://www.express-scripts.com/art/pdf/kap56Medications.pdf
And an even better one. http://time.com/money/4462919/prescription-drug-prices-too-high/

I haven't followed Bernie and gun reform enough to comment on that topic.

https://vote.nba.com/en Vote for your Knicks.
holfresh
Posts: 38679
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Joined: 1/14/2006
Member: #1081

1/15/2017  7:25 PM    LAST EDITED: 1/15/2017  7:26 PM
newyorknewyork wrote:
holfresh wrote:
newyorknewyork wrote:
holfresh wrote:
newyorknewyork wrote:

Americans get ripped off in pharmaceuticals, ripped off in insurance, ripped off in wages, and basically ripped off as a consumer for any product out. But people struggle because "they are lazy & entitled".

http://www.alternet.org/corporate-accountability-and-workplace/corporate-betrayal-america-ripping-public-running-profits

Belittling Us Instead Of Paying Us Back

Instead of paying for their decades of government-supported growth, corporations have nearly stopped paying taxes, leaving payroll deductions and individual income taxes as the main sources of federal revenue.

From 2003 to 2011 total corporate profits more than doubled from $900 billion to almost $2 trillion, but the corporate income tax rate dropped by more than half, from 22.5% to 10%.

On top of this, the most profitable corporations get the biggest subsidies. The Federal Reserve provided more than $16 trillion in welfare assistance to financial institutions and corporations. According to U.S. PIRG and Citizens for Tax Justice, 280 top-earning Fortune 500 companies, which together paid only half of the maximum 35 percent corporate tax rate, received $223 billion in tax subsidies.

What have they been doing with their windfall profits? Anywhere from $2.2 trillion to$3.4 trillion in cash is being held by non-financial corporations, who have chosen to fatten stockholders rather than invest in new production facilities and the employees needed to make them functional. Worse yet, as reported by The Nation, Market Watch, and Business Insider, they've been steadily cutting jobs in order to 'streamline' their operations.

For the employees who remain, average real wages were $17.42 in 2007, down from $19.34 in 1972 (based on 2007 dollars). Wages as a percentage of the economy are at an all-time low.

An Added Insult -- Profits Declared Overseas, But Not in the U.S.

Multinational corporations use the vacuous argument of an excessive U.S. tax rate to defend their tax avoidance, although in reality the U.S. has the third-lowest rate of tax revenue per GDP among all OECD countries.

The biggest tax avoiders are not content to just shirk their tax responsibilities. To sustain the image of profitmaking for their investors, many of them claim hefty worldwide incomes while reporting little or no income in the United States. Pfizer, for example, just declared their fifth straight annual loss in the U.S., despite a five-year income total of over $50 billion.

A review of SEC data reveals more chicanery. In the last two years Citigroup reported $27.8 billion in foreign income, but a $5 billion loss in the United States. Exxon credits the U.S. for 1/3 of its revenue and 40% of its assets, but only 15% of its income. Apple has 2/3 of its employees in the U.S. but claims only 1/3 of its profits as U.S. income.

The issue just isn't that simple...A lot of these Phama companies are in New Jersey..The are the original makers of these drugs that are now being knocked off as generics in places like Canada and a lot of European Countries...There are no laws in many countries preventing that..So are Corey Booker and Bob Menendez, both from New Jersey, going to allow a Canadian company to lay waste to a Company in his constituency who employs people and pays massive taxes in New Jersey??..You have to be nuts to do that...Bernie Sanders protects the gun lobby in his hood, doesn't he???

The reason for the push of imported drugs is due to pricing. The general conciseness of the public is that its not affordable and are paying way to much. So they created this desire from the public due to their pricing which created Bernie's possible solution of imports. The public unlike corporations aren't trying to just manipulate the laws and the system strictly for profit but out of necessity. Also how did these Pharma companies get the funding to research and develop these drugs? And also why were only the ppl who personally profited off of Pharma vote no if its not logical. Yet there were Republicans who are notorious for being pro big business and way less caring about the American public willing to vote yes.

You have to be able to see both side of the situation and work on an amicable solution...You can't really allow overseas companies to flood the market with drugs they actually stole the recipes from American companies because the public wants it cheaper...Sure drug prices are over priced..But the other way doesn't make it right either...You cant allow a Chinese maker to remake iPhones and sell it to the public because they demand a cheaper prices...I know drugs are more important..If you remove the incentive and profit motive to do research and development then no one will make these drugs...And the government don't help on all drugs..

About a decade ago, whenever there was an earthquakes in Russia, hundreds of buildings would collapse...Why?, no competition to make materials safe and better, to have sound foundations and building materials..Do you really want to take incentive and competition away from drug companies??..Socialism works well as long as there are capitalist countries like to US to steal drug recipes from...That goes for China too..

And Senators aren't suppose to protect Companies and people working in their constituencies...They won't have jobs for long...And how come Bernie don't fold on gun reform???

The amicable solution would be to have more reasonable pricing. Consumer don't just want it cheaper, consumers can't afford it. Pharmaceuticals aren't a luxury such as an Iphone. Pharmaceuticals are a necessity. And there is no reason to believe that there would be no profit to be made especially due to the necessity and demand.

Informative article on the topic though. https://www.express-scripts.com/art/pdf/kap56Medications.pdf
And an even better one. http://time.com/money/4462919/prescription-drug-prices-too-high/

I haven't followed Bernie and gun reform enough to comment on that topic.

Every Senator protects their turf..Bernie's turf is gun legislation and New Jersey Senators, it Pharma concerns..Other Senators it's spending on obsolete military bases, airplanes, and equipment..

meloshouldgo
Posts: 26565
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Joined: 5/3/2014
Member: #5801

1/15/2017  8:57 PM
gunsnewing wrote:
meloshouldgo wrote:
newyorknewyork wrote:

Americans get ripped off in pharmaceuticals, ripped off in insurance, ripped off in wages, and basically ripped off as a consumer for any product out. But people struggle because "they are lazy & entitled".

http://www.alternet.org/corporate-accountability-and-workplace/corporate-betrayal-america-ripping-public-running-profits

Belittling Us Instead Of Paying Us Back

Instead of paying for their decades of government-supported growth, corporations have nearly stopped paying taxes, leaving payroll deductions and individual income taxes as the main sources of federal revenue.

From 2003 to 2011 total corporate profits more than doubled from $900 billion to almost $2 trillion, but the corporate income tax rate dropped by more than half, from 22.5% to 10%.

On top of this, the most profitable corporations get the biggest subsidies. The Federal Reserve provided more than $16 trillion in welfare assistance to financial institutions and corporations. According to U.S. PIRG and Citizens for Tax Justice, 280 top-earning Fortune 500 companies, which together paid only half of the maximum 35 percent corporate tax rate, received $223 billion in tax subsidies.

What have they been doing with their windfall profits? Anywhere from $2.2 trillion to$3.4 trillion in cash is being held by non-financial corporations, who have chosen to fatten stockholders rather than invest in new production facilities and the employees needed to make them functional. Worse yet, as reported by The Nation, Market Watch, and Business Insider, they've been steadily cutting jobs in order to 'streamline' their operations.

For the employees who remain, average real wages were $17.42 in 2007, down from $19.34 in 1972 (based on 2007 dollars). Wages as a percentage of the economy are at an all-time low.

An Added Insult -- Profits Declared Overseas, But Not in the U.S.

Multinational corporations use the vacuous argument of an excessive U.S. tax rate to defend their tax avoidance, although in reality the U.S. has the third-lowest rate of tax revenue per GDP among all OECD countries.

The biggest tax avoiders are not content to just shirk their tax responsibilities. To sustain the image of profitmaking for their investors, many of them claim hefty worldwide incomes while reporting little or no income in the United States. Pfizer, for example, just declared their fifth straight annual loss in the U.S., despite a five-year income total of over $50 billion.

A review of SEC data reveals more chicanery. In the last two years Citigroup reported $27.8 billion in foreign income, but a $5 billion loss in the United States. Exxon credits the U.S. for 1/3 of its revenue and 40% of its assets, but only 15% of its income. Apple has 2/3 of its employees in the U.S. but claims only 1/3 of its profits as U.S. income.

That video shows the core reason why so many people no longer trust democrats. They have put their own self interest ahead of their voters for too long. Democrats like that guy fight fr our rights only when corporate special interests are not being jeopardized, these lying two faced scum is why I hate the party.

The bolded part just reaffirms what I have been posting here for the last year now. Wages are going down if you factor in the inflation, all the while corporations are raking in profits hand over fist. This is the ultimate proof of trickle down being complete horse$hit. And all I can say to the Trump supporters is you've seen nothing yet on that specific score. If you make less than 170K a year, you just got screwed. The "effective" corporate tax rate in the US is among the lowest when compared to developed countries. And election after election the right wing electorate turns out to vote for more tax breaks for people who will happily take their jobs and move them to China. This ultimately is the paradox of democracy. It's counter intuitive and almost always against self interest.

Millennials are making less than their parents. Can't afford to buy a house like their parents were able to as youngsters. Can't afford more than 1 child. Some are forever in debt. Paying more for education than their parents ever had to with nothing in return. Suck on that

There is indeed some data showing Millennials are making less than Boomers at this stage of their careers. However the conclusions you are drawing from that are premature at best. There are two or three major factors that impact this

1. Millennials are by far more college educated, meaning they enter the workforce later. By the time they hit their 30s, boomers had 10 years of experience, this isn't true for millennials. Also non college educated workers like auto mechanics etc start their careers at a higher base pay, in their case it doesn't really grow much over the course of their career. This would also account for Boomers showing higher incomes early on.

2. Millennials entered the workforce in teh teeth of the second biggest recession teh country has ever seen, so their starting point was lower than would have been otherwise. As the economy recovers and they change jobs they'll make up for some of that lost ground.

3. There has been a paradigm shift in how families live. Earlier there used to be one primary earner and the second parent would work part time , a low wage job or not work at all. Now you will have both parents working full time well paid jobs and that means more earnings as a family not less.

Overall I think millennials will contribute to a bigger stock market boom cycle. They will be helped by foreign nationals puuring their savings into US markets because they perceive the US as being "safer" than their local investments.

Thse are my predictions and I may well be wrong, but we will have to wait till about 2021 to really make the call

I cannot teach anybody anything. I can only try to make them think - Socrates
meloshouldgo
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1/15/2017  9:07 PM
Allanfan20 wrote:http://www.ecowatch.com/big-oil-drill-national-parks-2188885054.html

I'm going to blow a gasket over this trashbag.

You thought a man who fantasizes about having sex with his daughter would have scruples when it comes to destroying the environment? WRONG

I cannot teach anybody anything. I can only try to make them think - Socrates
djsunyc
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Member: #536
1/15/2017  10:19 PM
SUNDAY, JAN 15, 2017 12:00 PM EST
Don’t think of a rampaging elephant: Linguist George Lakoff explains how the Democrats helped elect Trump
Democrats played into Trump's hands, Lakoff says — and they won't win until they learn how to frame the debate
PAUL ROSENBERGSUNDAY, JAN 15, 2017 12:00 PM EST


George Lakoff didn’t start off in the world of politics. He was a founding father of cognitive linguistics, starting with his 1980 book, “Metaphors We Live By“ (co-authored with philosopher Mark Johnson). The book showed how immediate, concrete experience — bodily orientation, physical movement, and so on — structures our understanding of more complex and abstract experiences via “conceptual metaphors” such as “Consciousness Is Up,” “Love Is a Journey,” etc.

Facing the rise of Newt Gingrich in the 1990s and bewildered by how he and other liberals could not make logical sense of conservative ideology (what do gun rights, low taxes and banning abortion have in common?), Lakoff found an answer in conceptual metaphors derived form two contrasting family models explicated by Diana Baumrind as authoritarian (“strict father” in Lakoff’s terms) and authoritative (“nurturant parent”), as described in his 1996 book, “Moral Politics.” His 2004 book, “Don’t Think of an Elephant: Know Your Values and Frame the Debate,” drew on a wider range of cognitive science and gained a mass audience, but failed to fundamentally change how liberals and Democrats approach politics, as was richly illustrated by the recent election of Donald Trump.

But Lakoff is nothing if not persistent, and has penned an election postmortem like no other, “A Minority President: Why the Polls Failed, and What the Majority Can Do.” It rearticulates the arguments of his earlier books — including others like “The Political Mind,” Whose Freedom?“ and Philosophy in the Flesh — along with fresh analysis and new insights that push hard for opening up a new realm of possibilities, instead of retrenching, retreating or repeating strategies and tactics that have failed in the past. In it, Lakoff displays both an intimate familiarity with detailed examples and a broad-based visionary outlook.

Salon spoke with him to explore both, with an eye toward expanding the horizon of the possible on one hand, and avoiding potholes on the other. He’s talking with Chelsea Green about expanding the essay into a book, but the ideas in it really can’t wait. The Democratic establishment needs to be shaken up, and the rest of us need to be stirred.

You’ve been writing about politics from a cognitive science perspective for more than 20 years. A lot of people have listened to you, but the Democratic political establishment as a whole has not, and that was reflected in the election of Donald Trump. As you note in your article, “The polls, the media, and the Democratic Party all failed to understand conservative values and their importance. They failed to understand unconscious thought and moral worldviews. While hailing science in the case of climate change, they ignored science when it came to their own minds.” So let’s start there. What do you mean by that, and how did it happen?

If you’re a conservative going into politics, there’s a good chance you’ll study cognitive science, that is, how people really think and how to market things by advertising. So they know people think using frames and metaphors and narratives and images and emotions and so on. That’s second nature to anybody who’s taken a marketing course. Many of the people who have gone into conservative communications have done that, and know very well how to market their ideas.

Now, if instead you are a progressive, and you go to college and you’re interested in politics, what are you going to study? Well, you’ll study political science, law, public policy, economic theory and so on, but you’re not going to wind up studying marketing, most likely, and you’re not going to study either cognitive science or neuroscience.

What you’ll learn in those courses is what is called Enlightenment reason, from 1650, from Descartes. And here’s what that reasoning says: What makes us human beings is that we are rational animals and rationality is defined in terms of logic. Recall that Descartes was a mathematician and logician. He argued that reasoning is like seeing a logical proof. Secondly, he argued that our ideas can fit the world because, as he said, “God would not lie to us.” The assumption is that ideas directly fit the world.

They’re also, Descartes argued, disembodied. He said that if ideas were embodied, were part of the body, then physical laws would apply to them, and we would not have free will. And in fact, they are embodied, physical laws do apply to them, and we do not have absolute free will. We’re trapped by what the neural systems of our brains have accumulated. We can only see what our brains allow us to understand, and that’s an important thing.

So what he said, basically, was that there are no frames, no embodiment, no metaphor — none of the things people really use to reason. Moreover if we think logically and we all have the same reasoning, if you just tell people the facts, they should reason to the same correct conclusion. And that just isn’t true. And that keeps not being true, and liberals keep making the same mistake year after year after year. So that’s a very important thing.

After “Don’t Think of an Elephant” was published, you got a lot of attention but your message really didn’t sink in. I think it was largely because of what you said above — what you were saying simply didn’t fit into the Enlightenment worldview that Democratic elites took for granted from their education.

When I started teaching framing the first thing I would tell the class is “Don’t think of an elephant,” and of course, they think of an elephant. I wrote a book on it because the point is, if you negate a frame, you have to activate the frame, because you have to know what you’re negating. If you use logic against something, you’re strengthening it. And that lesson was not understood. So if people think in terms of logic — it’s a mistake that’s made every day on MSNBC — you go on there and you’ll get people saying, “Well, you know, Trump said this, and some Republicans said that and Jeff Sessions said this and here are the facts that show they’re wrong.” You just keep repeating the things that you’re negating. And that just strengthens them.

Did that happen in Hillary Clinton’s campaign?

That showed up there. The Clinton campaign decided that the best way to defeat Trump was to use his own words against him. So they showed these clips of Trump saying outrageous things. Now what Trump was doing in those clips was saying out loud things that upset liberals, and that’s exactly what his followers liked about him. So of course they were showing what actually was helping Trump with his supporters.

I tried to convince people in the Clinton campaign — early on, I wrote a piece called “Understanding Trump,” in March 2016, and it was sent to everybody in the Clinton campaign. Everybody at the PAC, for example, got a copy of it. It didn’t matter; they were doing what they were told to do.

Another problem was the assumption that all you have to do is look at issues, and give the facts about issues, and the facts about the issues supposedly show up in polls, and then they apply demographics. So there was this assumption, for example, that educated women in the Philadelphia suburbs were naturally going to vote for Hillary, because they were highly educated. They turned out also to be Republican, and what made them Republican was Republican views, like Republican views about the Supreme Court, abortion, things like that. So they didn’t all go out and vote for Hillary.

Or the campaign assumed that since Trump attacked Latinos, and Latino leaders didn’t like Trump, that the Latinos would all vote for Hillary, and many Latinos voted for Trump. Why? Because “strict father” morality is big in Latino culture. The campaign was not looking at values. They were looking at demographics, and they missed the role of values.

Which you’ve been pounding on for a long time now.

Well over a decade. During the Bush administration, I talked to the Democratic caucus. I was invited by Nancy Pelosi, and I talked to them about “Don’t Think of an Elephant,” and the strict father/nurturant parent distinction, and I pointed out that one thing strict fathers can’t do is betray trust. It turned out that the Southerners in the caucus agreed strongly, and they wanted to have me work with them on talking about Bush betraying trust. But Nancy said, “Well, we should check with the polls first,” and she checked with one of the major pollsters who said, “Oh no, my polls show that people trust Bush, therefore we can’t use it.” And the idea is to follow the polls, rather than change them. And this is a big difference between Democrats and Republicans. Republicans try to change the polls, whereas Democrats try to follow the polls.

There are other problems with polling you point out as well.

Yes. The next problem has to do with going issue by issue. This is happening right now. Bernie Sanders and Chuck Schumer went onto the Rachel Maddow show on the same day, and they said, “The American people agree with us, issue by issue, each case and we’re going to press Trump issue by issue, and we’re going to start with health care and go on to other things.” What they’re missing is values.

They’re missing the idea that many Americans who depend on health care, affordable health care, for example, have strict-father positions and voted for Trump against their interests. And this is something has been known for ages, that a lot of poor conservatives vote against their material interests, because they’re voting for their worldview. And the reason for it is that their moral worldview defines who they are. They are not going to vote against their own definition of who they are.

This is missed by the unions as well. Unions don’t really understand their function. Unions are instruments of freedom. Unions free people from corporate servitude. From corporations saying what hours they can work, what wages are possible, and so on. The argument against unions that has come in so-called “right-to-work” laws misses the fact that unions are instruments of freedom, and instead suggests that unions go against freedom. They go against your rights. And the unions don’t know how to argue against right-to-work laws. So that’s a problem with liberals working in unions.

There’s something more basic underlying all this, isn’t there? From “Moral Politics” on you’ve been hammering on liberals’ failure to claim and proclaim their own values.

All progressives and liberals have a moral worldview, what I described as the nurturant-parent worldview. When applied to politics it goes like this: Citizens care about other citizens, they have empathy for other citizens, and the work of the government is to provide public resources for everybody. Public resources, from the very beginning of our country, not only apply to each private citizen, but they also apply to business. From the very beginning we had public roads and bridges and public education, we had a national bank, and the patent office for businesses, and interstate commerce laws for business, and so on. And a judicial system that’s mostly used for business.

Since then the government has supported business even more, especially through the promotion of scientific research, the development of pharmaceuticals, computer science, support of public research and public universities. The Internet began as ARPANET, is in the Defense Department. Think about satellite communication — that was made possible by NASA and NOAA. Very important things we did. What about things like GPS systems and cell phones? Our government is maintaining not just our cell phones, but the world economic system which all uses GPS systems and cell phones.

People don’t see the role of public resources, which are there to run the world economy, to help you in your everyday life, to give you communications, like this interview right now. This is just something that’s never said. When I say this to progressives, they say, “Well, of course that’s true, isn’t that obvious?” The answer is no. It is not obvious, because the next question I ask is, “Have you ever said it?” And the answer is no. The question after that is, “Will you go out from now on and say it?” And I don’t get enthusiastic “Yes!” answers.

People need to know this and it needs to be said all the time. It needs to be said about every single business. The person who has done best at it has been Elizabeth Warren. When Obama tried to use the same message he got it wrong, he said if you have a business you didn’t build that, and then he got attacked and he dropped it. But in fact this is something that does need to be out there.

There are other things that need to be said that progressives don’t say because they don’t really understand how framing works. Framing is not obvious. People read “Don’t Think of an Elephant,” they got some of the ideas, but when they tried to apply it, it turned out it’s not so easy to apply. You need some training to do it, and you need some ideas.

For example. Trump said we’re going to get rid of regulation, when there’s a new regulation we’re going to get rid of two for every new one that comes in. But what are regulations? Why do people have them? They’re there for protection of the public in every place. Why do you have environmental regulations? To protect against pollution and global warming and so on. Things that are harmful. Why do you have an SEC regulation? To protect investors, and protect people who have mortgages. Why do you have food and drug regulations? To protect against poisons. This is important. You’re protecting against corporate malfeasance. Corporate harm to the public. When they say, “We’re getting rid of these regulations, no one reports in the media, “They have gotten rid of protections, and they’re going to get rid of more protections!”

You’ve pointed out how Trump has actually been clever in ways that liberals, Democrats and the media didn’t understand. You laid out a number of mechanisms. So can we go through a few of those?

First, let’s talk about how Trump’s tweets work. Trump’s tweets have at least three functions. The first function is what I call preemptive framing. Getting framing out there before reporters can frame it differently. So for example, on the Russian hacking, he tweeted that the evidence showed that it had no effect on the election. Which is a lie, it didn’t say that at all. But the idea was to get it out there to 31 million people looking at his tweets, legitimizing the elections: The Russian hacks didn’t mean anything. He does that a lot, constantly preempting.

The second use of tweets is diversion. When something important is coming up, like the question of whether he is going to use a blind trust, the conflicts of interest. So what does he do instead? He attacks Meryl Streep. And then they talk about Meryl Streep for a couple of days. That’s a diversion.

The third one is that he sends out trial balloons. For example, the stuff about nuclear weapons, he said we need to pay more attention to nukes. If there’s no big outcry and reaction, then he can go on and do the rest. These are ways of disrupting the news cycle, getting the real issues out of the news cycle and turning it to his advantage.

Trump is very, very smart. Trump for 50 years has learned how to use people’s brains against them. That’s what master salesmen do. There’s a certain set of things they do. The first is repeat. Advertisers know this. You turn on your TV, and the same ad comes on over and over and over. The effect on the brain of repetition is that when you hear something it’s understood through the neural circuitry in your brain; it has to become activated. The more it’s repeated, the more that circuitry is activated, and every time it’s activated the synaptic connections become stronger. What that means when they become stronger is two things happen. One, they’re more likely to fire — it’s easier to get those ideas out there if they’re firing — and two, if you hear them often enough they become part of what’s fixed in your brain. They become part of what you naturally understand, and you can only understand what your brain allows you to understand.

Repetition is a way of changing people’s brains. What Trump was doing all through the nomination campaign was that every day he managed to get on TV, and he would repeat different things that activated the same moral framework, and it really worked. In addition you have particular frames that were repeated: “Crooked Hillary,” “crooked Hillary,” “crooked Hillary,” over and over. There wasn’t anything Hillary did that was crooked. But he kept saying it until people believed it. And they believed it because it was heard enough times to strengthen the neural circuitry in their brains. It wasn’t just stupidity. It’s simply the way brains work.

Another thing he used was grammar, as in “radical Islamic terrorism.” What does “radical” mean? Radical means not part of what is normal and healthy and so on, but something on the fringe, number one. Two, terrorists – people who are out to get you, right? If you modify terrorists, there are two ways in which you can do it. There are two forms of applying adjectives to nouns, and the classic example is “the industrious Japanese,” which assumes either that all Japanese are industrious, or that there are some and I’m picking out those. But the idea that they’re all industrious is activated.

In this case, the idea that all people who are Islamic are terrorists is activated. And they’re radical. If you say that, it’s not like you’re picking out the tiny proportion who happened to be terrorists and radical. You’re saying it about everybody. That’s part of grammar. He is using grammar to get his point across, to get his worldview across, and then criticizing Clinton and Obama for not doing it, as if not saying it is not recognizing the threat.

What about metaphor, which is something you’ve written and talked about for years?

“Brexit” was an excellent example of that. It had to do with exiting, which is a general metaphor. Throughout the world, states of mind are understood in terms of locations. You go into your café, you get a cup of coffee, you go out of the café — you’re in the same location you were in before. Now apply that to states: You go into a state, and when you go out of it you should be in the same state you were in before. But that doesn’t work. It’s not true. With Brexit, the metaphor was that if you entered the EU at a certain point in time — with a certain state being true of England at that time — and then you exit, you should be in the same state you were in before. Absolutely false. Brexit was based on the false assumption that England could go back to some ideal state it was in before.

The same thing is true with “Make America great again.” The assumption is: This has been a great country before, and now we can go back to what it was before, as if electing Trump would not change it in the worst way, and as if you could go back to some idealized past. Which you can’t, for many reasons, like a technological revolution that’s gotten rid of lots of jobs, and international trade, and so on. The world is not the same as it was before. So you’re using that universal metaphor to convince people. And that’s important.

Together, all you’ve just said makes a strong case that Trump’s success stems from approaching politics like a salesman, which ties back to your original point about how Republicans approach politics versus Democrats. In that sense, Trump is very much a realization of what Republicans have been moving towards for a long time. But there’s another sense in which he represents a culmination: his authoritarianism, rooted in strict-father morality.

Exactly. Except for gay marriage — he has friends who are gay — he has the whole strict-father thing, moral hierarchy. If you have strict-father morality what that says is it’s your concern alone that matters, reteaching individual responsibility. That means responsibility for yourself, not social responsibility. Not caring about other citizens; that’s weak. You should care about yourself; that’s strong. That is how he sees that the world naturally works. There is a hierarchy of morality because the strict father in a family gets his position of strength because he supposedly knows right from wrong, and in that there is an assumption that those who are most moral should rule.

So how do you tell who’s most moral? You look at who has come out on top. You have God above man, man above nature, conquering nature, so nature is there for us to use. Then you would have the rich above the poor — they deserve it, because they are disciplined. And the powerful above the non-powerful — they deserve it, they’ve become powerful. And you have adults above children. So in 21 states children in classes and on teams can be beaten by the teachers and coaches if they don’t show proper respect and obedience.

Western culture above non-Western culture, and so you get all the stuff on Breitbart about white Western culture. Of course Islamists are not in Western culture, Mexicans are not in Western culture, Asians are not in Western culture, etc. America above other nations: We should be great again, we should rule everybody, we should be able to intimidate everybody. And then other ones follow. You have men above women, whites above nonwhites, Christians above non-Christians, and straights above gays.

So you have this moral hierarchy in Republican thought for a long time; it’s not like this is new. Here it is bold, right out there, as strong as you can get, and you have the ultimate “strict father,” who wants to be the dictator of the country, if not the world.

At the very end of the article you get into what people can do in response, how people can fight back, and I wanted to give you some time to talk about that. There is a very real potential there that you talk about: It can be harder to break through to elites, but easier to reach ordinary people whose lives are directly affected. You have talked about the importance of reaching out to people you call “bi-conceptuals,” including conservatives.

There is within conservatism this idea of in-group nurturance, taking care of your own. This happens in churches; you go to a bigger evangelical church and they have the free babysitting and investment advice and will help you if you’re down on your luck and so on. If you go to the military, which is a strict -father thing, but also in a military base you’re going to get free schooling for your kids, a place to live, cheap goods at the PX, etc. In the military you never leave a wounded brother behind; they’re a band of brothers. See, you have in-group nurturance there. You also have it in conservatism as an institution. One, of the major think tanks in Washington built a large state-of-the-art media center, but also put in a hundred apartments for interns who couldn’t afford Washington prices. So they live together, get to know each other, become friends and they’re taken care of.

A lot of conservatives see their in-group as their local community or their neighbors, and then they will do all sorts of things. If there’s a flood they’ll be out there swinging the sandbags, if there’s a fire they’ll be out there on the lines with the hoses to protect their neighbors’ homes. That is the powerful community version of in-group nurturance, and that is real nurturance, it’s real care.

That can be appealed to, and we need to find ways of talking about that in terms of regulation and protection. What protections are being taken away from the people in your community? That needs to be said over and over again. Are we going to get bad drinking water? Are you going to get poisoned foods? Are you going to get drugs that haven’t been adequately tested that could make you terribly ill?

And many other things: Are you going to lose your health care, but not have something else to replace it? Are you going to lose your Medicare? If you look at those red states and ask, “What about those small towns in those red states?”, a lot of them are like that.

What else needs to be done?

Well two things. First, a citizens’ communication network. We have social media networks now, but people need to have feeds on their Facebook and Twitter pages, of things to say on particular days, and let’s do it from the point of view of the American majority. We’re the majority; here are our values. Let’s make our values clear, let’s have a little handbook about what our values are, and why those things are recommended, and the rationale for putting it out there. We need a website that can be used as a basis for a citizens’ communication network, and I’m going to be involved in starting something to do that.

The other thing is serious training of the NGOs — the foundations and other groups that are there for the public good — in how to talk about these things, how to frame their message and not make mistakes and not help the other side, and to do it always from the point of view of what’s positive. Not attacking Trump implicitly, but by saying what’s good for the public and why it’s good and then, by the way, this goes against everything that Trump is doing. But the main thing is to frame it in terms of public good.

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1/16/2017  12:45 AM
djsunyc wrote:SUNDAY, JAN 15, 2017 12:00 PM EST
Don’t think of a rampaging elephant: Linguist George Lakoff explains how the Democrats helped elect Trump
Democrats played into Trump's hands, Lakoff says — and they won't win until they learn how to frame the debate
PAUL ROSENBERGSUNDAY, JAN 15, 2017 12:00 PM EST


George Lakoff didn’t start off in the world of politics. He was a founding father of cognitive linguistics, starting with his 1980 book, “Metaphors We Live By“ (co-authored with philosopher Mark Johnson). The book showed how immediate, concrete experience — bodily orientation, physical movement, and so on — structures our understanding of more complex and abstract experiences via “conceptual metaphors” such as “Consciousness Is Up,” “Love Is a Journey,” etc.

Facing the rise of Newt Gingrich in the 1990s and bewildered by how he and other liberals could not make logical sense of conservative ideology (what do gun rights, low taxes and banning abortion have in common?), Lakoff found an answer in conceptual metaphors derived form two contrasting family models explicated by Diana Baumrind as authoritarian (“strict father” in Lakoff’s terms) and authoritative (“nurturant parent”), as described in his 1996 book, “Moral Politics.” His 2004 book, “Don’t Think of an Elephant: Know Your Values and Frame the Debate,” drew on a wider range of cognitive science and gained a mass audience, but failed to fundamentally change how liberals and Democrats approach politics, as was richly illustrated by the recent election of Donald Trump.

But Lakoff is nothing if not persistent, and has penned an election postmortem like no other, “A Minority President: Why the Polls Failed, and What the Majority Can Do.” It rearticulates the arguments of his earlier books — including others like “The Political Mind,” Whose Freedom?“ and Philosophy in the Flesh — along with fresh analysis and new insights that push hard for opening up a new realm of possibilities, instead of retrenching, retreating or repeating strategies and tactics that have failed in the past. In it, Lakoff displays both an intimate familiarity with detailed examples and a broad-based visionary outlook.

Salon spoke with him to explore both, with an eye toward expanding the horizon of the possible on one hand, and avoiding potholes on the other. He’s talking with Chelsea Green about expanding the essay into a book, but the ideas in it really can’t wait. The Democratic establishment needs to be shaken up, and the rest of us need to be stirred.

You’ve been writing about politics from a cognitive science perspective for more than 20 years. A lot of people have listened to you, but the Democratic political establishment as a whole has not, and that was reflected in the election of Donald Trump. As you note in your article, “The polls, the media, and the Democratic Party all failed to understand conservative values and their importance. They failed to understand unconscious thought and moral worldviews. While hailing science in the case of climate change, they ignored science when it came to their own minds.” So let’s start there. What do you mean by that, and how did it happen?

If you’re a conservative going into politics, there’s a good chance you’ll study cognitive science, that is, how people really think and how to market things by advertising. So they know people think using frames and metaphors and narratives and images and emotions and so on. That’s second nature to anybody who’s taken a marketing course. Many of the people who have gone into conservative communications have done that, and know very well how to market their ideas.

Now, if instead you are a progressive, and you go to college and you’re interested in politics, what are you going to study? Well, you’ll study political science, law, public policy, economic theory and so on, but you’re not going to wind up studying marketing, most likely, and you’re not going to study either cognitive science or neuroscience.

What you’ll learn in those courses is what is called Enlightenment reason, from 1650, from Descartes. And here’s what that reasoning says: What makes us human beings is that we are rational animals and rationality is defined in terms of logic. Recall that Descartes was a mathematician and logician. He argued that reasoning is like seeing a logical proof. Secondly, he argued that our ideas can fit the world because, as he said, “God would not lie to us.” The assumption is that ideas directly fit the world.

They’re also, Descartes argued, disembodied. He said that if ideas were embodied, were part of the body, then physical laws would apply to them, and we would not have free will. And in fact, they are embodied, physical laws do apply to them, and we do not have absolute free will. We’re trapped by what the neural systems of our brains have accumulated. We can only see what our brains allow us to understand, and that’s an important thing.

So what he said, basically, was that there are no frames, no embodiment, no metaphor — none of the things people really use to reason. Moreover if we think logically and we all have the same reasoning, if you just tell people the facts, they should reason to the same correct conclusion. And that just isn’t true. And that keeps not being true, and liberals keep making the same mistake year after year after year. So that’s a very important thing.

After “Don’t Think of an Elephant” was published, you got a lot of attention but your message really didn’t sink in. I think it was largely because of what you said above — what you were saying simply didn’t fit into the Enlightenment worldview that Democratic elites took for granted from their education.

When I started teaching framing the first thing I would tell the class is “Don’t think of an elephant,” and of course, they think of an elephant. I wrote a book on it because the point is, if you negate a frame, you have to activate the frame, because you have to know what you’re negating. If you use logic against something, you’re strengthening it. And that lesson was not understood. So if people think in terms of logic — it’s a mistake that’s made every day on MSNBC — you go on there and you’ll get people saying, “Well, you know, Trump said this, and some Republicans said that and Jeff Sessions said this and here are the facts that show they’re wrong.” You just keep repeating the things that you’re negating. And that just strengthens them.

Did that happen in Hillary Clinton’s campaign?

That showed up there. The Clinton campaign decided that the best way to defeat Trump was to use his own words against him. So they showed these clips of Trump saying outrageous things. Now what Trump was doing in those clips was saying out loud things that upset liberals, and that’s exactly what his followers liked about him. So of course they were showing what actually was helping Trump with his supporters.

I tried to convince people in the Clinton campaign — early on, I wrote a piece called “Understanding Trump,” in March 2016, and it was sent to everybody in the Clinton campaign. Everybody at the PAC, for example, got a copy of it. It didn’t matter; they were doing what they were told to do.

Another problem was the assumption that all you have to do is look at issues, and give the facts about issues, and the facts about the issues supposedly show up in polls, and then they apply demographics. So there was this assumption, for example, that educated women in the Philadelphia suburbs were naturally going to vote for Hillary, because they were highly educated. They turned out also to be Republican, and what made them Republican was Republican views, like Republican views about the Supreme Court, abortion, things like that. So they didn’t all go out and vote for Hillary.

Or the campaign assumed that since Trump attacked Latinos, and Latino leaders didn’t like Trump, that the Latinos would all vote for Hillary, and many Latinos voted for Trump. Why? Because “strict father” morality is big in Latino culture. The campaign was not looking at values. They were looking at demographics, and they missed the role of values.

Which you’ve been pounding on for a long time now.

Well over a decade. During the Bush administration, I talked to the Democratic caucus. I was invited by Nancy Pelosi, and I talked to them about “Don’t Think of an Elephant,” and the strict father/nurturant parent distinction, and I pointed out that one thing strict fathers can’t do is betray trust. It turned out that the Southerners in the caucus agreed strongly, and they wanted to have me work with them on talking about Bush betraying trust. But Nancy said, “Well, we should check with the polls first,” and she checked with one of the major pollsters who said, “Oh no, my polls show that people trust Bush, therefore we can’t use it.” And the idea is to follow the polls, rather than change them. And this is a big difference between Democrats and Republicans. Republicans try to change the polls, whereas Democrats try to follow the polls.

There are other problems with polling you point out as well.

Yes. The next problem has to do with going issue by issue. This is happening right now. Bernie Sanders and Chuck Schumer went onto the Rachel Maddow show on the same day, and they said, “The American people agree with us, issue by issue, each case and we’re going to press Trump issue by issue, and we’re going to start with health care and go on to other things.” What they’re missing is values.

They’re missing the idea that many Americans who depend on health care, affordable health care, for example, have strict-father positions and voted for Trump against their interests. And this is something has been known for ages, that a lot of poor conservatives vote against their material interests, because they’re voting for their worldview. And the reason for it is that their moral worldview defines who they are. They are not going to vote against their own definition of who they are.

This is missed by the unions as well. Unions don’t really understand their function. Unions are instruments of freedom. Unions free people from corporate servitude. From corporations saying what hours they can work, what wages are possible, and so on. The argument against unions that has come in so-called “right-to-work” laws misses the fact that unions are instruments of freedom, and instead suggests that unions go against freedom. They go against your rights. And the unions don’t know how to argue against right-to-work laws. So that’s a problem with liberals working in unions.

There’s something more basic underlying all this, isn’t there? From “Moral Politics” on you’ve been hammering on liberals’ failure to claim and proclaim their own values.

All progressives and liberals have a moral worldview, what I described as the nurturant-parent worldview. When applied to politics it goes like this: Citizens care about other citizens, they have empathy for other citizens, and the work of the government is to provide public resources for everybody. Public resources, from the very beginning of our country, not only apply to each private citizen, but they also apply to business. From the very beginning we had public roads and bridges and public education, we had a national bank, and the patent office for businesses, and interstate commerce laws for business, and so on. And a judicial system that’s mostly used for business.

Since then the government has supported business even more, especially through the promotion of scientific research, the development of pharmaceuticals, computer science, support of public research and public universities. The Internet began as ARPANET, is in the Defense Department. Think about satellite communication — that was made possible by NASA and NOAA. Very important things we did. What about things like GPS systems and cell phones? Our government is maintaining not just our cell phones, but the world economic system which all uses GPS systems and cell phones.

People don’t see the role of public resources, which are there to run the world economy, to help you in your everyday life, to give you communications, like this interview right now. This is just something that’s never said. When I say this to progressives, they say, “Well, of course that’s true, isn’t that obvious?” The answer is no. It is not obvious, because the next question I ask is, “Have you ever said it?” And the answer is no. The question after that is, “Will you go out from now on and say it?” And I don’t get enthusiastic “Yes!” answers.

People need to know this and it needs to be said all the time. It needs to be said about every single business. The person who has done best at it has been Elizabeth Warren. When Obama tried to use the same message he got it wrong, he said if you have a business you didn’t build that, and then he got attacked and he dropped it. But in fact this is something that does need to be out there.

There are other things that need to be said that progressives don’t say because they don’t really understand how framing works. Framing is not obvious. People read “Don’t Think of an Elephant,” they got some of the ideas, but when they tried to apply it, it turned out it’s not so easy to apply. You need some training to do it, and you need some ideas.

For example. Trump said we’re going to get rid of regulation, when there’s a new regulation we’re going to get rid of two for every new one that comes in. But what are regulations? Why do people have them? They’re there for protection of the public in every place. Why do you have environmental regulations? To protect against pollution and global warming and so on. Things that are harmful. Why do you have an SEC regulation? To protect investors, and protect people who have mortgages. Why do you have food and drug regulations? To protect against poisons. This is important. You’re protecting against corporate malfeasance. Corporate harm to the public. When they say, “We’re getting rid of these regulations, no one reports in the media, “They have gotten rid of protections, and they’re going to get rid of more protections!”

You’ve pointed out how Trump has actually been clever in ways that liberals, Democrats and the media didn’t understand. You laid out a number of mechanisms. So can we go through a few of those?

First, let’s talk about how Trump’s tweets work. Trump’s tweets have at least three functions. The first function is what I call preemptive framing. Getting framing out there before reporters can frame it differently. So for example, on the Russian hacking, he tweeted that the evidence showed that it had no effect on the election. Which is a lie, it didn’t say that at all. But the idea was to get it out there to 31 million people looking at his tweets, legitimizing the elections: The Russian hacks didn’t mean anything. He does that a lot, constantly preempting.

The second use of tweets is diversion. When something important is coming up, like the question of whether he is going to use a blind trust, the conflicts of interest. So what does he do instead? He attacks Meryl Streep. And then they talk about Meryl Streep for a couple of days. That’s a diversion.

The third one is that he sends out trial balloons. For example, the stuff about nuclear weapons, he said we need to pay more attention to nukes. If there’s no big outcry and reaction, then he can go on and do the rest. These are ways of disrupting the news cycle, getting the real issues out of the news cycle and turning it to his advantage.

Trump is very, very smart. Trump for 50 years has learned how to use people’s brains against them. That’s what master salesmen do. There’s a certain set of things they do. The first is repeat. Advertisers know this. You turn on your TV, and the same ad comes on over and over and over. The effect on the brain of repetition is that when you hear something it’s understood through the neural circuitry in your brain; it has to become activated. The more it’s repeated, the more that circuitry is activated, and every time it’s activated the synaptic connections become stronger. What that means when they become stronger is two things happen. One, they’re more likely to fire — it’s easier to get those ideas out there if they’re firing — and two, if you hear them often enough they become part of what’s fixed in your brain. They become part of what you naturally understand, and you can only understand what your brain allows you to understand.

Repetition is a way of changing people’s brains. What Trump was doing all through the nomination campaign was that every day he managed to get on TV, and he would repeat different things that activated the same moral framework, and it really worked. In addition you have particular frames that were repeated: “Crooked Hillary,” “crooked Hillary,” “crooked Hillary,” over and over. There wasn’t anything Hillary did that was crooked. But he kept saying it until people believed it. And they believed it because it was heard enough times to strengthen the neural circuitry in their brains. It wasn’t just stupidity. It’s simply the way brains work.

Another thing he used was grammar, as in “radical Islamic terrorism.” What does “radical” mean? Radical means not part of what is normal and healthy and so on, but something on the fringe, number one. Two, terrorists – people who are out to get you, right? If you modify terrorists, there are two ways in which you can do it. There are two forms of applying adjectives to nouns, and the classic example is “the industrious Japanese,” which assumes either that all Japanese are industrious, or that there are some and I’m picking out those. But the idea that they’re all industrious is activated.

In this case, the idea that all people who are Islamic are terrorists is activated. And they’re radical. If you say that, it’s not like you’re picking out the tiny proportion who happened to be terrorists and radical. You’re saying it about everybody. That’s part of grammar. He is using grammar to get his point across, to get his worldview across, and then criticizing Clinton and Obama for not doing it, as if not saying it is not recognizing the threat.

What about metaphor, which is something you’ve written and talked about for years?

“Brexit” was an excellent example of that. It had to do with exiting, which is a general metaphor. Throughout the world, states of mind are understood in terms of locations. You go into your café, you get a cup of coffee, you go out of the café — you’re in the same location you were in before. Now apply that to states: You go into a state, and when you go out of it you should be in the same state you were in before. But that doesn’t work. It’s not true. With Brexit, the metaphor was that if you entered the EU at a certain point in time — with a certain state being true of England at that time — and then you exit, you should be in the same state you were in before. Absolutely false. Brexit was based on the false assumption that England could go back to some ideal state it was in before.

The same thing is true with “Make America great again.” The assumption is: This has been a great country before, and now we can go back to what it was before, as if electing Trump would not change it in the worst way, and as if you could go back to some idealized past. Which you can’t, for many reasons, like a technological revolution that’s gotten rid of lots of jobs, and international trade, and so on. The world is not the same as it was before. So you’re using that universal metaphor to convince people. And that’s important.

Together, all you’ve just said makes a strong case that Trump’s success stems from approaching politics like a salesman, which ties back to your original point about how Republicans approach politics versus Democrats. In that sense, Trump is very much a realization of what Republicans have been moving towards for a long time. But there’s another sense in which he represents a culmination: his authoritarianism, rooted in strict-father morality.

Exactly. Except for gay marriage — he has friends who are gay — he has the whole strict-father thing, moral hierarchy. If you have strict-father morality what that says is it’s your concern alone that matters, reteaching individual responsibility. That means responsibility for yourself, not social responsibility. Not caring about other citizens; that’s weak. You should care about yourself; that’s strong. That is how he sees that the world naturally works. There is a hierarchy of morality because the strict father in a family gets his position of strength because he supposedly knows right from wrong, and in that there is an assumption that those who are most moral should rule.

So how do you tell who’s most moral? You look at who has come out on top. You have God above man, man above nature, conquering nature, so nature is there for us to use. Then you would have the rich above the poor — they deserve it, because they are disciplined. And the powerful above the non-powerful — they deserve it, they’ve become powerful. And you have adults above children. So in 21 states children in classes and on teams can be beaten by the teachers and coaches if they don’t show proper respect and obedience.

Western culture above non-Western culture, and so you get all the stuff on Breitbart about white Western culture. Of course Islamists are not in Western culture, Mexicans are not in Western culture, Asians are not in Western culture, etc. America above other nations: We should be great again, we should rule everybody, we should be able to intimidate everybody. And then other ones follow. You have men above women, whites above nonwhites, Christians above non-Christians, and straights above gays.

So you have this moral hierarchy in Republican thought for a long time; it’s not like this is new. Here it is bold, right out there, as strong as you can get, and you have the ultimate “strict father,” who wants to be the dictator of the country, if not the world.

At the very end of the article you get into what people can do in response, how people can fight back, and I wanted to give you some time to talk about that. There is a very real potential there that you talk about: It can be harder to break through to elites, but easier to reach ordinary people whose lives are directly affected. You have talked about the importance of reaching out to people you call “bi-conceptuals,” including conservatives.

There is within conservatism this idea of in-group nurturance, taking care of your own. This happens in churches; you go to a bigger evangelical church and they have the free babysitting and investment advice and will help you if you’re down on your luck and so on. If you go to the military, which is a strict -father thing, but also in a military base you’re going to get free schooling for your kids, a place to live, cheap goods at the PX, etc. In the military you never leave a wounded brother behind; they’re a band of brothers. See, you have in-group nurturance there. You also have it in conservatism as an institution. One, of the major think tanks in Washington built a large state-of-the-art media center, but also put in a hundred apartments for interns who couldn’t afford Washington prices. So they live together, get to know each other, become friends and they’re taken care of.

A lot of conservatives see their in-group as their local community or their neighbors, and then they will do all sorts of things. If there’s a flood they’ll be out there swinging the sandbags, if there’s a fire they’ll be out there on the lines with the hoses to protect their neighbors’ homes. That is the powerful community version of in-group nurturance, and that is real nurturance, it’s real care.

That can be appealed to, and we need to find ways of talking about that in terms of regulation and protection. What protections are being taken away from the people in your community? That needs to be said over and over again. Are we going to get bad drinking water? Are you going to get poisoned foods? Are you going to get drugs that haven’t been adequately tested that could make you terribly ill?

And many other things: Are you going to lose your health care, but not have something else to replace it? Are you going to lose your Medicare? If you look at those red states and ask, “What about those small towns in those red states?”, a lot of them are like that.

What else needs to be done?

Well two things. First, a citizens’ communication network. We have social media networks now, but people need to have feeds on their Facebook and Twitter pages, of things to say on particular days, and let’s do it from the point of view of the American majority. We’re the majority; here are our values. Let’s make our values clear, let’s have a little handbook about what our values are, and why those things are recommended, and the rationale for putting it out there. We need a website that can be used as a basis for a citizens’ communication network, and I’m going to be involved in starting something to do that.

The other thing is serious training of the NGOs — the foundations and other groups that are there for the public good — in how to talk about these things, how to frame their message and not make mistakes and not help the other side, and to do it always from the point of view of what’s positive. Not attacking Trump implicitly, but by saying what’s good for the public and why it’s good and then, by the way, this goes against everything that Trump is doing. But the main thing is to frame it in terms of public good.

Great article... make me think and my brain created some frames:
1. This thread is one of the best Trump support thread in Internet... If one read it he will became die-hard Trump supported after 3 pages.
2. He asked Progressives jump out of their mind and became a salesman... and this is a plot to rebuild Progressives into Conservatives... Framing the Elephant indeed.
3. Brilliant :

All progressives and liberals have a moral worldview, what I described as the nurturant-parent worldview. When applied to politics it goes like this: Citizens care about other citizens, they have empathy for other citizens, and the work of the government is to provide public resources for everybody.

This was sold to me by Soviet salesman every day and it was never ever true in life anywhere I lived... I never reads about this being real in any book except of fantasy books.
4. Very true:
Trump is very, very smart. Trump for 50 years has learned how to use people’s brains against them. That’s what master salesmen do.

America is the place where everything is for sale and Sails-man is the most powerful and important occupation... so he have to be the King.
5. Its very deep and very scientific. And as every science can be used for good and for evil. And both good and evil are just 2 sides on the same coin we throw over and over again.
"There are more things in heaven and earth, Horatio, Than are dreamt of in your philosophy." Hamlet
meloshouldgo
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1/16/2017  11:11 AM
Framing? Now he is talking about framing?

The framing battle was lost when the idiotic Democrats keeled over and started saying "Climate change" and "Islamic Terrorists" instead of "global warming" and "terrorists"
These losers will never get the concept of framing just listen to them talk. Now every MSM outlet uses "Islamic terrorists" and "Climate Change" because the Dems were too stupid to realize that they were being played. The republicans acted like a monolithic block in transmitting this framing thru propaganda. Democrats have no party unity,no central plan of attack, no notion of what to do in terms of long term strategy. Weak, corrupt and greedy people have destroyed this party. Democrats suck.

I cannot teach anybody anything. I can only try to make them think - Socrates
meloshouldgo
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1/16/2017  11:17 AM
Framing is what made Citizens United possible, Framing is what let people believe Trump will america Great Again, Framing is why Flint Water Crisis was blamed on the EPA and The Republican Governor came out looking like he never did anything wrong, Framing is why Republicans were able to push the bathroom rule into law in NC. Framing and the overwhelming repitition of the bull**** propaganda. I am agreeing to this author by the way, just that I am angry about how horrible the Democratic Party has been for so long.
I cannot teach anybody anything. I can only try to make them think - Socrates
arkrud
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1/16/2017  11:59 AM
meloshouldgo wrote:Framing is what made Citizens United possible, Framing is what let people believe Trump will america Great Again, Framing is why Flint Water Crisis was blamed on the EPA and The Republican Governor came out looking like he never did anything wrong, Framing is why Republicans were able to push the bathroom rule into law in NC. Framing and the overwhelming repitition of the bull**** propaganda. I am agreeing to this author by the way, just that I am angry about how horrible the Democratic Party has been for so long.

I also 100% with his observation.
The only thing I disagree with is the premise of "Progressive" being "good" and "Conservative" being "evil".
This where the science ends and religion begins.
At every point of history of progress of human race the ideology which is more efficient prevailed.
Was this ideology "good" or "evil" is a matter of believe.
America was build on Conservatism and we do not have enough wealth yet to be Progressive as Sweden of Switzerland...
But this time will come. May be not in our lifetime.
We just should not dismiss what million people believe in. Even if we disagree. This where Democrats came short.
Preaching inclusion they exclude almost a half of country. This will not going to work. They have some sole searching to do.

"There are more things in heaven and earth, Horatio, Than are dreamt of in your philosophy." Hamlet
nixluva
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1/16/2017  1:01 PM
Anyone think Trump and his team will be ready to take over on Friday? In a way it's a LOW BAR. He's not coming in with the House on Fire like Obama did, so Trump and his team should be able to handle this.
newyorknewyork
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1/16/2017  5:49 PM
Nix, check out this video!
https://vote.nba.com/en Vote for your Knicks.
holfresh
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1/16/2017  6:12 PM    LAST EDITED: 1/16/2017  6:13 PM
Trump HHS pick bought shares in a medical device company days before introducing a bill to help the company records indicate..
nixluva
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1/16/2017  8:49 PM    LAST EDITED: 1/16/2017  8:49 PM
newyorknewyork wrote:Nix, check out this video!

YUP! Pretty much everything i've been talking about. Most Americans have no idea about any of this or at least the full scope of it and how long it's been going on. THX for posting this!

djsunyc
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1/16/2017  9:40 PM
Rep. Tom Price last year purchased shares in a medical device manufacturer days before introducing legislation that would have directly benefited the company, raising new ethics concerns for President-elect Donald Trump's nominee for Health and Human Services secretary.

Price bought between $1,001 to $15,000 worth of shares last March in Zimmer Biomet, according to House records reviewed by CNN.

Less than a week after the transaction, the Georgia Republican congressman introduced the HIP Act, legislation that would have delayed until 2018 a Center for Medicare and Medicaid Services regulation that industry analysts warned would significantly hurt Zimmer Biomet financially once fully implemented.

Zimmer Biomet, one of the world's leading manufacturers of knee and hip implants, was one of two companies that would been hit the hardest by the new CMS regulation that directly impacts the payments for such procedures, according to press reports and congressional sources.

After Price offered his bill to provide Zimmer Biomet and other companies relief from the CMS regulation, the company's political action committee donated to the congressman's reelection campaign, records show.

If confirmed, Price will be a key player in Trump's efforts to repeal the Affordable Care Act. Trump last week said a plan to repeal and replace Obamacare will be submitted "as soon as" Price is confirmed. He will appear before the Senate health committee this week, but must also appear before the Senate Finance Committee.

The new revelation is the latest example of Price trading stock in a health care firm at the same time as pursuing legislation that could impact a company's share price. The issue has become a major liability for the congressman after The Wall Street Journal reported last month that he traded roughly $300,000 in shares over the past four years in health companies while pursuing legislation that could impact them.

The purchase of the Zimmer Biomet shares is the latest such example, raising new concerns among ethics experts that Price may have inappropriately used inside information while purchasing shares in a company. Concerns over insider trading on Capitol Hill -- where members of Congress allegedly traded stock based on intelligence gleaned from the legislative process -- prompted the enactment of the STOCK Act in 2012 aimed at combating the practice.

"It clearly has the appearance of using your influence as a congressman to your financial benefit," Larry Noble, general counsel at the Campaign Legal Center, a watchdog group, said of Price's transaction. "If he believed in the bill, he should not have purchased the stock."

Phil Blando, a Price spokesman, did not initially respond directly to questions about the HHS nominee's purchase of Zimmer Biomet shares, instead pointing to a broader review of Price's holdings completed by the US Office of Government Ethics last week.

"Dr. Price takes his obligation to uphold the public trust very seriously," Blando said. "The Office of Government Ethics has completed an exhaustive review of Dr. Price's financial holdings and just as Dr. Price was compliant with congressional disclosure rules, Dr. Price will comply fully with the recommendations put forward by the ethics office."

After CNN's report published, Blando said: "Any effort to connect the introduction of Dr. Price's legislation, cosponsored with Democrats, to a campaign contribution is demonstrably false. Dr. Price is fully complying with the recommendations put forth by the Office of Government Ethics."

Zimmer Biomet is included in a broker-directed account and that the stock was purchased without his knowledge, a Price aide said after the story published.

But CNN asked Price's office before the story published if there was a broker involved in the transaction.
A spokesperson for Zimmer Biomet did not respond to an inquiry seeking comment.

holfresh
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1/17/2017  8:15 AM    LAST EDITED: 1/17/2017  8:18 AM
They have the biggest names on Wall Street advising the Administration. And not all people on Wall Street are bad, there are some really good folks there too..But the motive is always profit above all else..They have added some of the most crooked people to the lineup to run this Country..Most of these people have never thought about helping another person in their lives...Why do they really want to be in government, governing??...I really wonder what the people who voted for them think the outcome will be.
djsunyc
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1/17/2017  2:02 PM    LAST EDITED: 1/17/2017  2:47 PM
“The Republican Party geared its appeal and program to racism, reaction, and extremism...On the urgent issue of civil rights, Senator Goldwater represents a philosophy that is morally indefensible and socially suicidal. While not himself a racist, Mr. Goldwater articulates a philosophy which gives aid and comfort to the racist. His candidacy and philosophy would serve as an umbrella under which extremists of all stripes would stand. In the light of these facts and because of my love for America, I have no alternative but to urge every Negro and white person of goodwill to vote against Mr. Goldwater and to withdraw support from any Republican candidate that does not publicly disassociate himself from Senator Goldwater and his philosophy.”

mlk said that. find & replace "Senator Goldwater" with "F ckwad Twitler" and it still applies lol.

then again, trump did base his intro to politics on a racist accusation of obama not being american so maybe we should edit out the "While not himself a racist" bit too.

OT: Politics Thread

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