If you read any "behind the scenes" articles about GMs, you will see that GMs, like any type of business planners, also tend to be conservative when they are projecting the cap. This enables them to strategize with more certainty (e.g. "We will definitely have enough cap to offer one maximum contract") and gives them more flexibility than attempting to project the exact amount, which could screw you over if you are wrong.

Long story short, that $53 million is a conservative number and represents more of a worst-case scenario. The cap will be higher than that barring any dramatic changes/alterations.

s3231 wrote:In any business, when you are forecasting any type of future revenues you tend to be very conservative to give yourself some wiggle room.

If you read any "behind the scenes" articles about GMs, you will see that GMs, like any type of business planners, also tend to be conservative when they are projecting the cap. This enables them to strategize with more certainty (e.g. "We will definitely have enough cap to offer one maximum contract") and gives them more flexibility than attempting to project the exact amount, which could screw you over if you are wrong.

Long story short, that $53 million is a conservative number and represents more of a worst-case scenario. The cap will be higher than that barring any dramatic changes/alterations.

fishmike wrote:http://www.thefreelibrary.com/NBA+Ticket+Revenue+Down+Less+Than+Expected.-a0217387246

more evidence.

Cap is going to be about $1mm less if at all

Chris Granger, the N.B.A.’s senior vice president for team marketing and business operations, said the league had anticipated an attendance decline of about 6 to 7 percent.

“The fact that we’re only down roughly 1.7 percent going into tonight’s games, I’m pleased about,” Granger said Friday. “Our teams have been very resilient thus far.”

Source: http://www.nytimes.com/2010/01/24/sports/basketball/24knicks.html?ref=basketball

For the trillionth time attendance does not equal revenue. Many teams are selling heavily discounted tickets. The tickets will include free food and other crap.

The cap is going down.