while that's true, it's also true that there's hardly another market in sports where you'll gain as much prestige & glory if you help to win a championship in than NYC... so if Okafor wants to stay in Charlotte because he'd be too scared to take on the challenge of playing in NYC, then to hell with him... let him rot there... (obviously i'm not saying there's any chance we can trade for him anytime soon anyways)
Sure market analysts know this and sure big business cares about this however there are many NBA players who could care less about this. Look NYC hasn't seen an NBA Championships for 30 years so its not like all these players are passing on this opportunity to win a ton of Championship. Where your getting the idea that he's too scared is beyond me. Okafor dealt with the Metropolitian media his entire college career so though you may want to slam the guy for not wanting to come to NY he' still has plenty of legitimate reasons for not wanting to come to NY.