L.A. Clippers owner Donald Sterling told his GF he does NOT want her bringing black people to his games ... including Magic Johnson ... and it's ALL on tape.

TMZ Sports has obtained audio of Sterling making the racist declaration during a heated argument on April 9th with V. Stiviano ... after she posted a photo on Instagram posing with Magic. 

Sterling rails on Stiviano -- who ironically is black and Mexican -- for putting herself out in public with a black person (she has since taken the pic down).  But it doesn't end there.  You have to listen to the audio to fully grasp the magnitude of Sterling's racist worldview. Among the comments:

-- "It bothers me a lot that you want to broadcast that you’re associating with black people. Do you have to?" (3:30) 

-- "You can sleep with [black people]. You can bring them in, you can do whatever you want.  The little I ask you is not to promote it on that ... and not to bring them to my games." (5:15)

-- "I’m just saying, in your lousy f******* Instagrams, you don’t have to have yourself with, walking with black people." (7:45)

-- "...Don't put him [Magic] on an Instagram for the world to have to see so they have to call me.  And don't bring him to my games." (9:13)

Sterling has a documented history of allegedly racist behavior -- he's been sued twice by the federal government for allegedly refusing to rent apartments to Blacks and Latinos. 

He was also sued by former Clippers exec Elgin Baylor for racial discrimination -- though a jury was ultimately not convinced and shot down Baylor's case.  

Sterling has been separated from his wife Shelly for years.  She remains a key player in running the team and sources tell us she's "mortified" by Sterling's comments.

We have made several calls to Sterling and his people ... so far, no word back.

dk7th wrote:he's a total lowlife. but because he has a sh!t-ton of money some people on this board will say that he is a winner. just sayin

Who cares though. America is greatest country on face of Earth. Just buy ipad, get balls and make money (in spite of facts), lol.

The rich put a few of us blacks out there and even a President and want us to think that all's well. You have Jay Z and a bunch of Black sports stars and singers and all is supposed to be a OK. But it's not. We are still being held down and held back. It's just being done in a sly slick way. Look at that fool in Nevada I think his name is Bundy. You see and heard what he said. I believe at least 20% of America and mainly in the south but in the North too think that way and are still racists and dislike Blacks and Latinos.

He doesn't have a strong enough character to distance himself from that. Which is interesting to me as we often talk about minorities and a lot of the gang and street culture that they have trouble escaping. But never heard a billionaire talk about a specific culture that he can't escape.

The fact that its a culture of very wealthy people is even more alarming. How much influence do these raciest billionaires have in society?

NardDogNation wrote:I'd recommend that you listen to the entire interview to understand the scope and context of his comments. This is why its irksome to hear idiots talk about how we live in a "post-racial society" and don't need things like Affirmative Action. There's a difference between your run-of-the-mill racist and a Donald Sterling. In a world where money dictates politics, men like him can really erode at the progress made in years past.

dk7th wrote:he's a total lowlife. but because he has a sh!t-ton of money some people on this board will say that he is a winner. just sayin'

Who will say it? Have people said that? If not you have some explaining to do.

I feel bad for the Clippers players and staff. Now you have calls for them to do something about it when they are just trying to focus on the Warriors…