GustavBahler wrote:Anyone see an ad for the Uncle Drew movie? Looks like a Nickelodeon movie that went wrong.
It's essentially a financial apology from Nike to Kyrie Irving.
From what I'm hearing, Nike at the top level got split in half. LeBron James has a lifetime contract and is the face of Nike basketball. But Irving is a featured Nike signature athlete. So Nike simply stood by while James used Rich Paul and the press to gut Irving in the press over and over again. The major networks get that nice advertising money from Nike and all the other companies/brands in bed with Nike. So a Irving hatchet job only happens if Nike lets it happen. This is not how it's supposed to work. The unspoken deal is you work for Nike, you just "moonlight" as an NBA player, you do what the Swoosh tells you to do ( Like if you have a receding hairline covered in thrown in the air chalk and have a couple of babies out of wedlock, you get told to marry your long time GF and then abort that third on the way child because it looks bad for marketing) In exchange, the Big Swoosh manages all of your media for you, meaning you are protected on high by the Swoosh Prince Of Darkness.
The split happened internally because half the top brass knew what was going to happen and did happen. The other brands, shoe and apparel companies, started poaching and also push to new fresh meat out there that you should think about signing with a brand that will so clearly gut you in the back.
Personally I think Irving is an idiot, but he got completely railroaded in the press so LBJ can change the narrative when he leaves Cleveland again.
The Uncle Drew movie is clearly going to bomb, and it's going to function on a tax on more of LeBron Jame's stupidity. The guy runs his own agency, Klutch Sports, and rubs it in everyone's face all the time. He triggered one massive labor war that gutted the NBAPA and now he'll incite another one. He's the NBA's own Helen of Troy.
The depth of the utter stupidity of LeBron James knows no bounds. You'd need James Cameron and a deep dive submersible to try to get that far down to try to find it. The Uncle Drew movie is going to tank and when it does, some people are going to lose their jobs. Good job LBJ. You got what you wanted again, it just cost everyone around you. Idiot.