Host seems to justify Lavar largely in part because he is trying to build his own brand vs. taking endorsement deals and then goes “house vs. field”. I seem to recall the big money was not their from the sneaker companies to his liking. Jordan started with a nice deal and then transformed NIKE and then eventually had an equity stake in the brand and made huge money. Proven talent and proven marketing demand is a big draw. The radio host has made this a Lavar vs. big white corp. companies.
Let’s not forget DRose gets 14mil for 13 years because he was the youngest MVP ever. BIg huge money for a guy who did not “sell out’, he got the money because he proved himself. Harden has a 20 mil a year deal and Durant 30 all over ten years. Rose got hurt, still gets paid. These guys got the big money after they developed the demand. Lavar got no love so he made it about doing his own Thing. thats cool, but he keeps harping on and on about this conflict between what he felt they were worth and dissed by the sneaker companies. This is about Lavar making a company off his kids and doing that it takes to make that happen. Is that a bad thing? Only when compromise is made for the general well being. Lots of kids play go off and play with Jr teams in Europe. KP left home at 16. But they do get some schooling and controlled environment. They are going for themselvee and there game. Did Lavar pull LiAngelo because his kid is not a star and that hurts BBB launch? Pull Melo out of high school because its not enough hype? He doing this for the kids welfare or BBB???
Do we think Lavar is making decisions based on market forces vs. what’s best for his kids? Why do I care? It’s really not a big deal is it? Why do we care about any of this either way?
BTW, there are cases when % was taken over money. David Wright instead of cash took a .5% stake in Vitamin Water and got paid lump sum $20,000,000!!! TEN YEARS AGO!!! 50 Cent also cashed in big. Movie production deals often have % offered vs. Cash. If the talent is there the money usually will follow. Lavar does all the talking. Not his kids. The basketball talent needs to speak for itself. That takes a bit of time.