Losing is great. Ask any Philly fan.
As a matter of fact, consider becoming a Philly fan. They love losing. They embrace it. It's a way of life, that process.
And now just 5 or 6 years later, they get to enjoy being... mediocre. Before one or their fragile new cogs breaks again. Or they trade away some guy who was the last first round pick for some future first round picks.
But then they can start the tanking all over again. So much fun. There's always something new and shiny just waiting in the next draft.
Meanwhile, the league goes merrily on for another decade with three or four teams at the top, and a mangled bunch of franchises pining for that once in a lifetime lottery ticket...
Lather, rinse, repeat.
Losers sort of... like... losing. Don't they?