Rankings like this happen in part to brand relationship to said player.
Kyrie Irving just got traded. He's a Nike endorsed athlete. So you think he's gonna dip too far on this list?
When Kris Humpheries and Lamar Odom were married to Kardashians, what do you think happened to the marketing spin around them? They got way more burn in game promos, they got way better calls on the floor, they got way more interview and face time with the press.
If Ron Baker was banging Taylor Swift and got engaged to her, how many free throws do you think he's shoot a game? 85? 142? It would be insane.
These lists are a function of how many shoes do you sell? How many cheeseburgers? How likely are you going to hook up with a pop star?
Magic Johnson has a gay son. Does it matter that he's gay? Not to everyone else, but to him. He was interviewed ( why? what did he do for sports? did he invent a cure for cancer) talking about how he wanted to be a public "icon" for the pro gay movement and general acceptance. He wants to be famous for what exactly? For being the son of someone famous so he can talk about who is sleeping with and let that define him?
If you want to take someone like that seriously, with a media set up to take someone like him seriously ( I don't care who he sleeps with, but actually ACHIEVE SOMETHING SOMEWHERE IN SPORTS OR SOMETHING IF YOU WANT TO BE AN ICON) , does that mean that lists like this should be taken seriously?
How many shoes can you sell? Can you get a cameo in an episode of Entourage? Can kids in another place in the world who can't speak English scream your name because you have your own cologne line? Can you dunk over a car?
Athletes care less about winning and being the best player they can be and focus on wearing stupid hats and wine baths and making social statements on social media because they get rewarded for it in some way. With attention and validation. Instead of something like winning and achievement.
At some level, these lists, like most of the NBA, in some facet, you just cannot take seriously.